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Meet Kristeen LaBrot of Kristeen LaBrot Events in Sherman Oaks

Today we’d like to introduce you to Kristeen LaBrot.

Thanks for sharing your story with us Kristeen. So, let’s start at the beginning and we can move on from there.
I studied Advertising and Art History at the University of Florida. Event Planning never crossed my mind as a career choice!

Before I made the move to LA from Florida, I had a two jobs in marketing that involved events. One was at Blue Cross Blue Shield Florida and the other was Cox Radio (they owned 5 radio stations).

I moved to LA in 2004 and got a job at Haley Miranda Group, an advertising/experiential marketing agency. That’s when I really learned what goes into planning an event. I planned large and small scale events for some pretty big name clients.

I left HMG in 2008 and started doing contract work. Also at this time, I was planning my wedding. I was so involved on the forums at Projectwedding.com, they offered me a job as a Community Coordinator for both Project Wedding and WeddingBee. My job was to create content for the site so I became a wedding expert of sorts. Because the members knew of my events background, they started reaching out to me to see if I would be interested in planning their weddings.

I planned 7 weddings at no charge while I worked for both websites. In 2010, I left Project Wedding and Weddingbee and Kristeen LaBrot Events became my full time career!

7 years and 140 weddings later, I still love what I do!

Has it been a smooth road?
For the most part, yes. The biggest struggle was around my work/life balance. When you work from home and work a lot of weekends, it’s hard to shut down and take time out for me.

We’d love to hear more about your business.
I am an Event Planner and Event Designer. I also have a graphic design background so that helps tremendously when I’m designing an event. Paper details like menus and programs really tie the overall design together.

I tend to work with couples that are non-traditional and have a quirkier aesthetic. For example, I had a couple that had a cat adoption at their wedding last June!

I won Best Wedding Planner: Los Angeles in 2014 and 2015 and was a finalist for Best Designer: Los Angeles in 2016 from California Wedding Day magazine.

Is our city a good place to do what you do?
Based on the location alone, absolutely! I can’t think of a better city to plan events in than Los Angeles. We have so many unique venues to choose from.

The only reason I would deter someone from starting out here is because of the market saturation. There are hundreds of wedding planners in our area so unless you have something that makes you stand out, it’s hard to make a name for yourself.

Pricing:

  • My Partial Planning package starts at $5,000
  • My Full Planning package starts at $7,500
  • Event Design is an additional service and starts at $1,000

Contact Info:


Image Credit:
Top row: both Amanda McKinnon Photography
2nd row: Jose Villa (left) Amanda McKinnon Photography (right)
3nd row: Ryan Ray (left) Max Wanger (right)
Bottom row: Nick Radford (left) Jose Villa (right)

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