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Meet Krista Sison of MULTITUDES STUDIO

Today we’d like to introduce you to Krista Sison.

Krista, can you briefly walk us through your story – how you started and how you got to where you are today.
I was born and raised in Cleveland, Ohio in a big Filipino family. While growing up, my siblings and I were super creative — drawing, singing, playing music, taking photos, etc.

When I was 12, I decided that I wanted to be a fashion designer. In high school, my mom suggested that I take a sewing class — I think mostly because she thought I would hate it, but I loved it. All of a sudden the ideas in my head could be brought to life. After high school, I started university at Parsons The New School for Design and finished my BFA degree at Columbus College of Art & Design.

My career jumped off in Columbus with a job at Lane Bryant, where I designed a full range collection of plus size clothing, and after about a year, my boyfriend and I moved to Los Angeles. That was five years ago! Since then I’ve worked so many fashion jobs, from BCBG to The Jetset Diaries, to Juicy Couture. Today, I still work as a full-time graphic designer for two different fashion brands.

Since I still work full-time, right now Multitudes is my side hustle. This year, I am focusing a lot of my time into the business strategy of Multitudes to transition to a part-time freelancer and part-time entrepreneur. It’s a huge challenge for me to maintain balance, but I love it.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s certainly challenging, but I really appreciate the process. Of course, I’d love for Multitudes to be my full-time job and be unbelievably successful, but money changes everything. So I’m trying to enjoy the beginning stages while they last because I know once you start maximizing the business, it’s hard to pull back.

Mostly it’s been difficult for me to balance everything I have going on in my life. My friends say that I’m a workaholic and I have constant artistic adrenaline, which is not totally true — I definitely experience creative burnout. Allocating a fair amount of time to my full-time job, my business, my boyfriend, my church, my friends, and myself is a huge discipline that I’m still learning.

I was chatting with a friend of mine that I collaborated with, and we both realized how militant we are with our time. Eventually, I would love to get to a place where my schedule is a little more relaxed and organic.

Please tell us about MULTITUDES STUDIO.
Multitudes Studio is a creative platform that uses art and fashion to promote sustainability and social awareness through collaborations with other artists and designers.

Right now, I drop two small collections per year, which is made up of upcycled clothing and custom made designs. All of the clothing is made from what I like to call “rescued” materials. I call them rescued materials because I literally had to save a lot of the fabrics I use from going into a landfill.

I started Multitudes almost two years ago, and I couldn’t be more thankful for what it is. Not only do I get to do what I love, but I’ve built the business to function off of collaboration and supporting other artists with my art. I think that is something really special. People are constantly competing with each other when they don’t have to.

I love people – working with them and bringing them together – and one day, when Multitudes can sustain itself, that will be my full-time job. Sustainability is such a widespread issue — you sort of have to pick one or two aspects about it and then commit to it.

When I chose to be more conscious about sustainability, it was because I couldn’t believe how much harm was caused to human beings. I knew I had to structure my business so that people are always the priority. That could mean so many things — signing a petition for garment workers to earn a living wage, buying organic cotton, or sharing a documentary with your friends.

Different things about sustainability speak to each of us, so I try to be as inclusive as possible, which is why I like to collaborate with other artists. Multitudes is not meant to be a place for me to rant about how evil the world is — Multitudes platform for people speak about their art, passion, and experiences, whether they are good or bad.

I believe the main reason why I’ve found so much fulfillment in this job is because I spend my time lifting other people up while using my knowledge and skills.

If you had to go back in time and start over, would you have done anything differently?
Honestly, if I had to start over, I, either wouldn’t have gone to college, or I would have studied something completely different. I’m really intrigued by environmental science, sustainable business management, urban design and other topics along those lines.

In the future, I could picture myself going to back to school to dive deeper into sustainable studies so that I can learn how to really implement change within my local community. It’s definitely very possible — I just have to find the time.

Contact Info:

Image Credit:
Tyler Dunlavy

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