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Meet Kitiana Adams of The HER Brand in Van Nuys

Today we’d like to introduce you to Kitiana Adams.

Kitiana, can you briefly walk us through your story – how you started and how you got to where you are today.
When I first started The HER Brand, I didn’t intend for it to turn into a brand focused on female empowerment. I wanted to market myself as a freelance model in a unique way. T-shirts with images of myself from shoots that I’ve done. That’s it. Nothing more, nothing less. What shifted the focus of the brand was the fact that I felt there were a large number of women out in the world who didn’t recognize their power and how much of an impact their touch really had on life. My boyfriend, who’s been in the clothing and retailing industry for about four years now, challenged me to dig deeper. “What else could you provide women other than just cute graphic t-shirts?” “What about actually creating a brand that women could fill comfortable in?” That hadn’t even crossed my mind. But just like that, we started designing my signature “her.” logo and the rest is history! Now, I’m very aware of my purpose. I’m here to remind women that they’re extraordinary beings who can give life to anything because that’s what extraordinary women do!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Smooth? What’s that?! Haha! No, but seriously, it has been the complete opposite. I was attending Howard before I actually committed to the entrepreneur life. 8 a.m. classes with freshmen, balancing a full-time job at Target and traveling back and forth between D.C. and Philadelphia to spend quality time with my man. Honey, I had to stop and ask myself one day if this was the life I really wanted. Did I honestly care about achieving society’s idea of “success?” Losing sleep and wasting time on meaningless assignments for classes like “Composition?” Hell no! I’d already received my first degree prior to Howard U, from Los Angeles Valley College in Journalism (I was in school ALL year long. Two years, Got out of there quick!) Wasn’t that enough? I wanted to test the waters and explore my imagination. My creative side that I had stored away to focus on school.

So I unenrolled from HU and returned to L.A. to work on my new business endeavor. No more financial aid money to help, so I returned to an old job that I had for about 3-4 years, Sweet! Hollywood. I was a Chocolatier and damn good one. But that money was not cutting it. I couldn’t even put in on my own business! Talk about a major bummer. So I turned to get loans anyway that I could, which has now caused me a nice amount of debt. Fortunately, I had the help of a few amazing individuals who overstood my vision and wanted to make sure it came to life. Like my beautiful mother-in-law (because that’s what I call her. I’m practically married! Haha!) who invested in my very first set of “her.” hats. Now, it’s a lot easier because I have the help of her and my lovely counterpart. Still a struggle boo, but a struggle should be expected when you have dreams as big as the sky.

Please tell us about The HER Brand.
The HER Brand LLC has all styles for HER. I’ve always liked looking fly and popping, no matter what. So, I wanted to be able to supply my fellow sisters with some flavor but branded with “her.” It was important to me that women felt bold and proud to be a woman in their clothing. In my clothing. That alone is what sets my brand apart from others.

Do you look back particularly fondly on any memories from childhood?
Oh wow! Voyage wants me to take it back to the ’90s?! Okuurrr. I have to say, it wouldn’t just be one memory alone. My entire childhood is something to share, I’ll tell you that much! As I travel back in my mind now, there is one part of my childhood that I can never forget because it contributed so much in the later years of my life. I had the pleasure of growing up with both sets of my grandparents. The blueprints as I like to call them. My late grandma Claudia Faye Neal, was a housekeeper for more than 35 years and showed me how to make cleaning supply and products out of the regular food products. I’ll cherish that experience forever.

Contact Info:

Image Credit:
Sean Cave

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