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Meet Isabella Kelly of Kingdom of Mind in Beverly Hills

Today we’d like to introduce you to Isabella Kelly.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
I started producing shows in college. It was a great initial introduction to the core pieces of production – booking talent, determining a venue on campus, bringing the production together, balancing the interests of the university with the goals for the show – it laid the groundwork for learning the ropes of producing with limited risk.

My university was just outside LA, close enough that I could get into town for internships and work experiences. This helped me work inside the offices of various music businesses and understand how they interact – a label, a management company, a talent agency, a promoter.

The first shows that were my own were warehouse parties – one in Chinatown and one in the Inland Empire. Even though those initial shows were small, it felt great to see productions of my own through from start to finish. I loved the work and responsibility of organizing. These early shows made me understand that producing could be my career and were the impetus to begin my first promotion’s business prior to KOM.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road has not always been smooth, but the trajectory has continued to be upward. There’s a reason for every bump and the challenges that must be overcome will make the final product all the better. The events of the last months have prompted a pivot and a need to redirect. I was looking forward to seeing Kingdom of Mind’s production mission realized through a few projects set for fall 2020. It had taken the past year and a half to negotiate the terms of a partnership for the business, relaunch, and prepare to go into a new market all the stronger with our partner. Our projects that were in development prior to the onset of the pandemic were put on pause. When it became clear that it is going to be a long ride before we will be onsite again, I worked to minimize our spending, including my salary. I know we will need the resources most when we are able to fully operate and gather.

What I’ve learned over the last few months is that you know your vision is true when you’re willing to get hungry for it. To get uncomfortable because the potential in your ideas is that much greater than a temporary adjustment to less. Because you know if you continue to push if you continue to prepare if you pivot and keep your mind on what you’re building as opposed to what you don’t have yet there is no pain to be felt. Just anticipation and excitement for what is to come as your vision continues to take shape and how it will change your life forever. Having less now is an investment in having everything later.

Kingdom of Mind – what should we know? What do you do best? What sets you apart from the competition?
I founded Kingdom of Mind in January 2019. KOM produces Live Experiences – this includes concerts, festivals, and music events. KOM grew out of Live Nation’s Women Nation Fund which is an early stage investment fund in support of female-led live music businesses.

I am proud of our origins and our partnership with Live Nation. Before KOM, I had been an independent promoter. This experience made it clear to me that in order to make the greatest impact and execute the Live Experiences envisioned, it takes a team and collaborators. This kind of strategic planning for scale is only possible when you have a large network with shared interests.

As the producer, it is at the core of Kingdom of Mind to understand the responsibility of the role. Throwing a show is not just hosting a party. It’s leading an operation that impacts the safety, wellbeing, and lived experience of potentially thousands of fans, crew, and artists. That responsibility can’t be taken lightly and should never be compromised in the name of profit. Our job is to create the most reliable framework that can be colored in by all who experience what we have collectively advanced and built.

What sets Kingdom of Mind apart is that we carry the weight of this responsibility in all we do. We appreciate the honor that it is to be the producer – the organizer. I’d rather the show does not take place then we cut corners and compromise on both safety and quality of experience. Leading the production is a responsibility that cannot be taken lightly. We are driven by our why – we know the impact, meaning, and clarity that the Live Experience can bring, and we work to engineer life-changing moments with every show.

What moment in your career do you look back most fondly on?
I feel extreme pride every time we are operating a show. It’s a tremendous amount of work to get to the point of live with doors open. Years, months, weeks can go into a few hours of performance. When I hear my team on the radio communicating, solving problems, and taking initiative to strategize, I get the same feeling. Every show provokes pride and brings growth in the process.

Contact Info:

Image Credit:
Glen Matheny (live photo of stage at night), Austin Monte (photo with stage manager at night)

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