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Meet King Eva of PSA Records in Northeast LA

Today we’d like to introduce you to King Eva.

King, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’m a 22 year old independent recording artist. It really all started with my upbringing and my parents. My parents are really big music lovers and more importantly hip-hop heads. I grew up listening to a lot of Dr. Dre, Cypress Hill, Wu-Tang Clan, and other great influential MCs. When I was younger, I used to always write raps and show them to my dad and practice rapping. I started to take my passion more serious when I formed a group of local artists with my close friend and collaborator, Lalizy. In 2016, we released three projects and garnered a lot of local attention doing shows and created a following on SoundCloud.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It definitely has not been a smooth path. Since 2015, I was arrested for undisclosed criminal charges, bounced from job to job, and struggled to make a clear career out of music. Although I come from a low-income background, I never let that affect me and the way I move. I’ve learned to steer away from trouble and stay true to my progression as not only a musical artist, but as a leader as well. I hope to be an inspiration to other kids who didn’t have everything growing up but can always hustle and develop a successful mindset to their respective journeys.

PSA Records – what should we know? What do you do best? What sets you apart from the competition?
My team and I currently own our own independent label, PSA Records. It’s been a long journey, starting from 2017, but we have built our own recording studio and are currently working on new music, including my upcoming EP, “Homegrown.” As a solo artist, I independently released my first official project, “Beast from Tha Northeast” in 2019. This was really my first complete body of work and I’m very proud of the final product. I feel like I displayed that I can go bar for bar with the best spitters, new school and old school, while also showing my range of music from melodies to production. When people think of LA rap, they tend to box us into the same category, but if you listen to my music, you can tell that I don’t really sound like anybody but myself.

What is “success” or “successful” for you?
I define success by living out your dreams according to yourself. Not everybody wants to be rich and famous. I feel like as long as my family is fed and our bills are paid, that’s about as good as it gets. I’m more concerned with being a motivational example to the youth around me. Growing up, I never really had that big brother figure or mentor to help me build up my own success. I kind of just figured things out myself and made stuff work. I try to be not only an inspiration but also provide opportunities to those around me so we can all eat and be successful.


  • 1 hr studio time with engineer: $30
  • 5 hr studio time with engineer: $120
  • Production: $50 for lease instrumental
  • Production: $150 for exclusive instrumental

Contact Info:

Image Credit:
Pictures taken by @thealwayspositive_ @coal_fm @mf_desik @saljesus_

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