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Meet Kimberly Yount of Good Good Pins in Long Beach

Today we’d like to introduce you to Kimberly Yount.

Kimberly, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Almost 3 years ago, on a whim and a slight push from my friend, Eric (@methsyndicate), I took a joke too far and made 2 enamel pin designs. When they arrived, I laughed to myself, thinking; I’m sure no one will want these except for a few friends who will pity purchase them out of sheer support. Unbeknownst to me, over 100 people wanted each design, causing them to sell out within 2 weeks. Everything started to spiral into a crazy adventure since then!

Now 3 years later, I’ve created over 100 pins, beanies, shirts, patches, necklaces and other fun wearable goods. I’ve also been lucky enough to work with many talented friends and artists, helped bands and other brands bring their logos and designs to life and to a new medium and I’ve traveled all over to do craft fairs and pop ups.

I’ve been so thankful for the friendships I’ve made and the friends and family who have supported me through this adventure; and of course, I wouldn’t be anywhere without the other pop culture nuts out there who appreciate our shared love of music, movies and the obscene.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The road, for me and Good Good Pins, has been much like an LA freeway; full of potholes, bad drivers and weird signs that say “watch for pedestrians on the freeway”. Although, I’ve been lucky in the fact that some of my road was recently paved in certain locations and in pristine condition.

Trying to figure out a business on your own is tricky, I’ve done a few projects that were gambles and seen them flourish; whereas I’ve then done a few designs that I thought would be grand slams and I’ve seen them stumble.

I’ve been very lucky to have the people I’m paying tribute to with my pins, like what I’m doing, post about them, and even wear them. My favorite moment so far was seeing Nick Cave hold my pin of him, take a selfie pretending to pose the same as the pin, and provide me with humorous commentary on knowing he was always meant to be a cartoon.

As with any fashion based company, we depend on the ebb and flow of our customer’s interests and the current fad to stay fresh and exciting.

In a time where social media is important for small businesses, like my own, there is a constant struggle to be engaging, relevant and consistent. It doesn’t help that companies like Instagram and Facebook are changing algorithms and forcing sponsored content; I was lucky that when I started I grew my following organically and have been able to maintain a good relationship with my followers.

Good Good Pins – what should we know? What do you guys do best? What sets you apart from the competition?
Good Good Pins started as the name implies, as a pin company, but it’s grown to be so much more. Last year I branched out and decided to do a few collections outside of pins. I did a line of pennants that are fictional cities (Pawnee, Sunnydale, Twin Peaks, Stars Hallow… etc.) called: “I wish I lived there”. I also did a line of beanies with words on them, just a subtle tag with an “obscene” word, called “They’re just words!”

I’ve continued creating new pin designs, mostly music, tv or movie related. I love pop culture and love striking up a conversation with customers/friends about the nostalgic memory each design brings to them. A lot of my designs are subtle nods to what you love most, it’s not the logo from a show/band, it’s a lyric with a reference or just a reference, that if you’re a fan, you’ll get instantly and laugh along with me.

On top of running Good Good Pins, I have a 9-5 job; I think most people who follow or purchase from me think GGP is my main focus, and although I wish I could dedicate 24/7 to the brand, I still have a desk job that I love. There are some periods where I struggle to find the proper balance for work/work/life, but for the most part, I try to dedicate time to creating new things.

I think what’s helps me in driving the business forward is that I grew up in the punk scene, I utilize my DIY ethos, paired with what I’ve learned in my own career as a project manager and sorta smashed the two together. Where I’ve had questions, stumbles or concerns, I’ve been able to call on some friends for their advice.

What is “success” or “successful” for you?
I think it’s really hard to define success in business. My idea of success is when I see my products on people “out in the wild” when customers message me or post pictures wearing my products with a sweet message saying how much they love it.

I’m always so happy that someone is excited to the point of spending their hard earned money on something I’ve created. There are so many brands out there, especially pin companies right now, that when someone sees one of my designs and it resonates with them and they decide to purchase/wear it in public, that’s success to me.

Being asked to do this interview is also a sign of success to me, I’m honored and humbled to be asked.

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