Today we’d like to introduce you to Kim Cuna and Betty Tupta.
We actually met in our current office, an integrative wellness center where Betty is a chiropractor and crystal healer and I am a Pilates instructor. Our healing space is surrounded with crystals and good energy, and that’s really where I became crystal curious. I have a background in the fashion industry and also had my own accessories line before becoming interested in Pilates.
Betty has years of experience working on bodies in both the physical and spiritual realms, combining chiropractic care and crystals. Our partnership was kind of a no brainer–I know the retail world and Betty knows the crystal world, so in late 2017 we teamed up and The Auric Fields was born.
We blended our love for all the shiny, healing tools in hopes to reach other crystal curious women! Fueled by creativity, passion and love for the esoteric, the Auric Fields is our desire to educate about the healing power of crystals and make healing tools accessible to a wide audience. That’s actually one of our biggest goals, to demystify crystals so that everyone who’s curious can benefit from these natural wonders.
Has it been a smooth road?
I guess the road to success is never smooth! As a fairly new business, we’ve definitely had our challenges–mostly, we’re both working mothers with two jobs! Finding the time away from our “day jobs” to get The Auric Fields started has been one of our biggest challenges.
A close second is funding. Money makes or breaks most new businesses, so we are careful to mind our budget and work smarter, not harder. We will be a two-woman show for a while, until we can afford to hire contractors to help with the back end of our business–managing social media, our online shop, etc.–so that’s actually allowed us a bit of breathing room in our budget. Time management and financial constraints have been challenging, but as moms, we are resourceful and treat the Auric Fields as our growing baby. It’s so exciting to see it grow and succeed!
So let’s switch gears a bit and go into the The Auric Fields story. Tell us more about the business.
WE SPEAK CRYSTALS! We take pride in offering ethically sourced and reasonably priced crystals and healing tools. This is a fundamental part of our brand and motto. We strongly believe that everyone should have the opportunity to explore and experience the healing properties of crystals–in fact, we carefully choose every crystal we carry to ensure that it is up to our aesthetic and ethical standards.
We strive to be responsible crystal curators: we cultivate relationships with miners and dealers to ensure that both the origin of the stones and mining conditions meet our ethical standards, so they reach your hands at the highest vibration possible. We select crystals for their color appeal, shape, uniqueness and overall healing properties to make a connected experience for our clients. But I’m not gonna lie–sometimes we pick them just because they’re pretty!
Education is also an important part of the AF’s mission. We love sharing our knowledge of crystals through company workshops and corporate events, and we especially love teaching crystal virgins! That giddy excitement people get when learning about nature’s magic gives us all the feels.
The Auric Fields has had some big moments already within our first year. We are proud to have worked with nationwide brands including Levi’s and Victoria’s Secret, and to have traveled through the US sharing our love for crystals!
How do you think the industry will change over the next decade?
The industry will have to change to accommodate the very real threat posed by climate change. It would be remiss of us to not mention that over-mining is a real and present challenge. We see it as a good thing that people are waking up and asking more questions to hold businesses and miners accountable, which is why we try our hardest to seek out dealers and miners we trust.
If and how this will change the crystal biz?
Only time will tell–we just want to be on the right side of things and make sure that our business model supports regenerative practices. Our planet is undergoing a big shift in consciousness, a spiritual awakening of sorts, which is not just about climate change. To heal the planet we must change our approach and mindfully recognize ourselves as pieces of the whole. We hope to be a gateway for people who are curious about crystals to consider crystals and alternative healing modalities as tools for self-actualization. We are excited to be part of that journey!
- Address: We have a POP UP location in Eaglerock
1551 Colorado Blvd STE 104
Eaglerock CA 90041
- Website: Theauricfields.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/theauricfields
- Facebook: https://www.facebook.com/TheAuricFields/
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