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Meet Khristeen Decastro

Today we’d like to introduce you to Khristeen Decastro.

Thanks for sharing your story with us Khristeen. So, let’s start at the beginning and we can move on from there.
@backcountrycitygirl (BCG) evolved when I realized there was only ONE thing that can make ANY life exciting and fulfilling.

It started off as a personal Instagram feed of how I dance all night Friday and arrive at camping by Saturday morning. On Mondays, I wake up in my tent, freshen up, and head to the architectural office where I work 40+ hours a week. I’m also usually the only female in the conference room.

People asked if I quit my job, where do I find the time, and for gear or itinerary recommendations. They also express surprise that brown people camp! So, my mission evolved to showing 1) you don’t have to be a full-time “influencer” to be adventurous and 2) yes, brown people camp too!

But a Backcountry City Girl is so much more. I was still missing that ONE thing.

Admittingly, I was exhausted and frustrated by constant transitions. When outdoors, I am minimalistic, mindful, and low waste, but like most people in the city, I was on hyperdrive and consumed absent-mindedly. Sometimes hyperdrive lagged on Mondays or the stress of life followed me into the mountains.

It wasn’t until I used sustainability to blend the two worlds together that everything became so much easier. It’s that ONE thing and the answer to a happy life. I’m not kidding, but that’s a topic within itself!

People now message me about the little changes they’ve made and I’m there showing climate optimism every day to push them closer to waking up. If anything, they enjoy my posts about how I bring my own cups to bars and clubs to avoid single-use plastic!

So, the final description for a BCG is: A Backcountry City is all about that fast-slow life between the sexy, city vibes, and the edgy, outdoor spirit. Whether aspiring or advanced, they are stylin’, diversifying, career-driven, adventure-seeking bosses, but no matter what, they know their stewardship to this planet is the priority.

I hope people are curious enough to now come connect with me on Instagram!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Gaining traction on Instagram for sustainability is a little tough, especially since I just started late in 2018. Outdoor content is also very saturated, and it’s hard to stand out without being a loud personality. Yet, I’m fun and dynamic. I think that’s what brings people back for more when they do find me.

Nowadays, during the Covid-19 regulations, I feel it’s insensitive to post about being sustainable when people lost their jobs and loved ones. I also don’t plan on going out dancing or camping anytime soon, so it’s hard to channel BCG-ness without the backcountry or the city. So, I’m navigating how to create discussions that are sensitive to the times.

One thing is for sure, my sustainable habits and outdoor skills proved necessary for self-sufficiency and adapting to what life throws at you. It’s still the one thing that energizes life with meaning and happiness. So, my content is evolving yet again. However, the definition of a BCG is the same!

We’d love to hear more about your work and what you are currently focused on. What else should we know?
Defining my everyday life into a unique “brand” without compromising or trying to fit a character is what I am most proud of. Since I show that I also work 40+ hours a week, but still manage to prioritize the environment and make time for adventure, the content is more relatable, inspirational, and genuine. I’m able to lead by example and tell a fun story just by living my life. Not only am I proud of that, but it’s what’s sets Backcountry City Girl (BCG) apart from others.

Most brands on Instagram are inaccessible by showing sustainability as a lifestyle or a luxury. They reveal stories of mistake-free lifestyles and expensive products. It’s none of those things, and it’s not a “lifestyle.” Sustainability is about better habits and consuming less, and BCG shows this while sharing engaging content juxtaposed between two worlds.

I always encourage people to message me on Instagram, where I help them figure out how to start adventure-filled, environmentally conscious lives! You are just one DM away!

What were you like growing up?
I was always trying to sandwich myself between contrasting roles and worlds. Maybe it was my way of being adventurous? I had the fortunate opportunity to go from classical piano lessons to hip-hop dance rehearsal, from chess club meetings to cheer practice, from class president responsibilities to homecoming princess. I don’t think I ever liked the spotlight, but I did love performing and the challenge!

Camping with family was always the highlight of summertime, and sustainability habits stemmed from the necessity to save money and not waste resources. My parents would always tell us to recycle soda cans or scolded when the water ran too long. “It’s not smart to waste resources,” they would say.

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