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Meet Keven Ulrich of Kev Keys in Ladera Heights

Today we’d like to introduce you to Keven Ulrich.

Thanks for sharing your story with us Keven. So, let’s start at the beginning and we can move on from there.
I was born and raised in Tallahassee, FL. I moved around a lot and had a very complicated family situation. I am biracial, grew up in the south and my father has been incarcerated since I was born. Since I was extremely young, music has been my escape from the dark places in the world. I remember being as young as three years old and hearing “Don’t Leave” by Blackstreet and that was the first time music gave me chills.

My grandmother, one of the greatest women in my life, bought me a small keyboard for Christmas at nine and that’s when my life was forever connected with music. Within that same day, I created a melody in my head and picked out the notes one by one until I had created a small song. I still remember that melody to this day.

I’ve had an incredible life story and music has been there with me every step of the way. The story that I have now is one of triumph and love. I’m still learning about myself, but now I can identify and express myself a lot better. Music is an outlet and my way to share what’s on my mind.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
LOL not at all. But that’s the beauty in it. I’m a strong person and always bounce back from whatever life throws at me. I credit that to God and the people I had in my life to help me back up. I could tell some terrible tales about life as a child, but I choose to express myself through music and create albums like “Zoom In” and “Coping Skills”. When you love something and you’re good at it, you have to use that to give this world purpose.

We’d love to hear more about your business.
I now run myself as a business. I get paid to create beats for people, perform at shows, records, and mix and master artists. Not that I don’t still have to hustle in other ways. I graduated from FAMU in 2014 with my bachelor’s in social work and from Columbia University in 2016 with my master’s in social work. I have a huge heart and I get paid to help people.

What were you like growing up?
I was the kid who always asked why. I challenged adults. I spoke my mind. It got me in trouble ALOT but I regret nothing. I’ll just say that if you have never been asked to go get a “switch” from a tree, then you have never known fear.


  • My beat fees are $100 for non-exclusive rights and $250 for exclusive rights
  • My recording fee is $50 per hour in the studio and $100 to mix/master

Contact Info:

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