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Meet Kestrel Jenkins and Holly Stavnes of Left Edit

Today we’d like to introduce you to Kestrel Jenkins and Holly Stavnes.

Kestrel and Holly, please share your story with us. How did you get to where you are today?
Two style-obsessed women, our paths didn’t cross by chance (or at least, that’s what we like to think). Both originally from the Midwest, we made our way to California, individually, to pursue our entrepreneurial dreams. After a casual meeting in San Diego, we almost instantaneously realized the power of our kindred connection.

We each began building our own projects. Kestrel launched her own podcast, Conscious Chatter, that focuses on why what we wear matters, and Holly started her own line of headbands that she sold online and in local boutiques. Our shared passion for fashion and sustainability led to many conversations around the current pitfalls of the fashion industry and how fashion can be a solution, rather than a destructive force.

We created Left Edit based on an identified need for more fashion-forward garments that are equally as sustainable as they are stylish & affordable.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s always a roller coaster, trying to build your own brand. Being that neither of us comes from a traditional fashion background, we have had extreme learning curves in these early stages. However, we’re both fast learners, and we seem to thrive on trying to understand the unknown.

In a supply chain, there are so many intricate details and so many steps throughout the process. One aspect that has been challenging is sourcing, as Kestrel is highly tuned into the sustainability aspects connected to each decision. So basically, with every option comes 20 questions. 🙂 But as Holly always says, this can be challenging, but it’s also helping us maintain an edge and further our authenticity.

We are proud to acknowledge that we don’t have every answer yet, and we will always be searching for ways to improve our processes. We believe an iteration is a powerful tool, especially if it means continuing to enhance your product and reduce your environmental impact.

Alright – so let’s talk business. Tell us about Left Edit – what should we know?
Left Edit builds essentials that make an impression. Our concept is that we’re helping you quit fast fashion, one wardrobe staple at a time. For us, it’s not about having endless options; it’s about having the right ones.

Our pieces are built with movement, versatility, longevity, quality + community as the driving forces. They’re manufactured responsibly in Los Angeles and feature lower-impact sustainable fabrics such as Tencel, linen, and cupro.

We believe strongly in the power of personal style, and feeling confident and comfortable in your own clothes. Staying on track when it comes to resisting fast fashion isn’t always easy, which is why we’re building a community to help each other along the way.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
We are grateful to our husbands – one is a photographer and the other a financial advisor. They have each played significant roles in helping us build this brand.

Also, we’d like to give a shout out to Shannon of Factory45 – we are grateful for her online program, which helped us jumpstart our education on the intricacies of manufacturing sustainably in the US.

Contact Info:

Image Credit:
Drew McGill

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