Today we’d like to introduce you to Kenny Greene Jr.
Kenny, can you briefly walk us through your story – how you started and how you got to where you are today.
This all stemmed from music videos, blurry sidekick III photos, street snaps from Bill Cunningham, the Philly art/fashion scene, Hype Williams, Hypebeast, China bus trips to Soho, Roc-a-fella records, adversity, and most importantly: my friends.
Without them, I wouldn’t have found love in storytelling via words, apparel, or visuals. The characters around me made me want to document life from my personal vantage point. Good Everywhere is partially a reflection of my life through other people.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
In life, there are always struggles whether they’re obvious or low and contained.
My struggles with starting Good Everywhere were based around replicating my sense of community in Los Angeles. The way the city/entertainment industry is set up, your immediate friend group or network can make or break you. It was important for me to find people who give me the same energy exchange that I try my best to give off during projects and general interactions.
I had to learn to speak up more.
I’ve always been the “if you know, you know” type when growing up in Philly and living in other east coast cities. It’s a confidence that comes with the territory.
However, when you move 3000 miles across the country you can’t expect people to automatically gravitate towards you. You must put yourself out there first.
The premise of Good Everywhere relates directly to embracing the discomfort of change in life and new environments. These struggles mentioned always push you forward when faced head-on.
We’d love to hear more about your work.
Good Everywhere was made to encourage people to be themselves while embracing life with no limitations. It serves as my creative umbrella that offers a unique esthetic to clients.
We specialize in storytelling through digital media while offering creative services (photo, video, art direction & more). At the moment, I am designing apparel that will each reflect a strong message about society in each collection. (I am stoked!) I will also be adding more artists to my team to offer services in different areas of the world.
The brand is known for moody lifestyle images with an esthetically pleasing urban feel. Fashion, music, sports, and the perspective of everyday people have been the focal point for content. This year we’ve begun to host curated events and are looking forward to gaining a larger presence in Los Angeles.
The Good Everywhere brand is different because it reflects real people in a light that isn’t necessary made for the glitz and glamor of Hollywood. I am determined to produce content that makes you feel like you are looking at the person dead in the eye so you can interpret their message/vibe effectively. I have an hip hop and rob soul event called FEELS at Apartment 503 on Nov. 7th.
What were you like growing up?
Growing up I was an observer who soaked up everything in my sight. In Philly, I reaped the benefits of going to a top public school (shout out to JR Masterman) while living within the city boundaries. My friends and I lived all around the city so we spent most of our time downtown enjoying life and adding our twist to the Philly streetwear scene. We were Ubiq’s favorite window shoppers.
What separated me from most of the kids in the city was that I played tennis. Basketball will always be Philly’s first right of passage for young black males, so I made sure I had a couple of moves to get by at the neighborhood courts. But by 15, tennis took me out of the country and around the states. Local colleges were already interested and I was one of the last junior players to come out of an organization predominantly full of D1 black male tennis players (Bill Johnson Tennis).
Being a tennis player shaped my social life by creating a duality that I embraced as I got older. Being both “around the way” and the only African American player at country clubs gave me a perspective that I still cherish. The idea of being a fish out of water in life’s different arenas influenced the start of Good Everywhere.
- $200 Fall Package (Limited time) – Photo shoot – Includes 2 looks, 1 location.
- $250 Fall Logo Package (Limited time) – Logo png, banner, favicon. 3 edits – $20 per additional edit
- Event Coverage Special – Photo + Video – $175 per hour
- Website: goodeverywhere.co
- Email: email@example.com
- Instagram: @good.everywhere_
- Other: kgrne.com
AJ Niche – Personal photo aka @nxichx (directed by me), all other photos by me