Today we’d like to introduce you to Kenneth Rush Jr.
Every artist has a unique story. Can you briefly walk us through yours?
My name is Kenneth “Mass Appeal The DJ” Rush. I’m a DJ from Indianapolis, Indiana. I have been pursuing my dreams of being a DJ for 7 years. I started DJ’ing on the campus of Ball State University in Muncie, Indiana the home of our famous alumni David Letterman. While I was there I was the premier DJ on the campus along with having a radio show three nights per week. I threw my own parties and I was the first ever in game DJ for the Ball State Basketball team. My radio show was spreading amazing vibes throughout the campus. Joseph Rev Run Simmons came on my radio show as a special guest. We did a live broadcast for the entire city and we also went out to eat. At the end of the night me and Rev did a live interview in front of the entire school. This was the most amazing part of my life because we touched the lives of the people that day. I really admire Rev until this day and consider him to be my favorite celebrity. During our interview I expressed to him that I honestly didn’t like going to school very much and that I just wanted to DJ all the time. He said to me that I needed to find a balance and that I needed to “do what you have to do, in order to do what you want to do”. He expressed to me that staying in school would help me further my career. He also told me to say passionate at the same time, Rev said to me “I’m Proud of you because your here and being focused. You don’t have to be here but you are here so I’m proud of that”. I haven’t talked to the Rev since but I never will forget that. One day as a freshman I went to the school newspaper at Ball State and told an editor about my radio show. I politely asked if they could do an article about my show, the man told me that they would only write something about me if I became as big as David Letterman. Ever since that day I have been motivated to be my best.
After college I accepted a job at AT&T and moved to Atlanta, Georgia. I found out that I hated sitting at a desk all day and that my real love was still djing and music. I was offered a massive promotion to move to Wisconsin for a pay raise so I quit my job on the spot and stayed in Atlanta to pursue my DJ Dreams. This was a scary period in my life because I didn’t know how I was going to pay the rent. But I stuck with my dreams. A few months later a tool company called DeWalt reached out to me and wanted me to move to Los Angeles and work for them. I had never been to California in my entire life. I took a risk and moved out here, I didn’t really know anyone. I found a roommate that I knew from AT&T he found us a house and I moved out with nothing but my shoes and turntables. I got here and instantly started djing within a few weeks. My third month here my older cousin and role model DJ Skrill a DJ in Indianapolis passed away. This hurt me because he taught me how to DJ. Shortly after that I was fired from the job that sent me out here. At that point I decided to really put me all into DJ’ing because I wanted to do it for my cousin. I had a company car so after I was fired that was taken away. I had to ride the train for two straight months so I could pass out my business cards to find DJ gigs. Although I panicked at first when fired it taught me that I was strong enough to still pursue my passion. Currently I have a monthly party residency and I’ve been djing all over the city. I’ve done shows for the Outawz, Dana Dane, Young Nudy and others. At end of the day I love what I do and I thank god for all opportunities.
Please tell us about your art.
My craft is DJ’ing along with streetwear fashion. I love the process of blending two different songs together and making people dance. I love meeting new people and making them happy through my music. Out here in LA I’ve started my own party series called “Spinnin Sauce” We hold it the last Sunday of every month at the Airliner NightClub. I wanted to do something different then the regular clubs. At our venue there are no “VIP” sections and all that. I want everyone to feel special and welcomed. It doesn’t cost very much to get in and we have drink specials. I think people should take from my events that it’s ok to be yourself. With the fashion I model in LA and I’m a brand influencer. I feel as though I bring upcoming brands to the masses and build them up. I love what I do.
We often hear from artists that being an artist can be lonely. Any advice for those looking to connect with other artists?
Go out to events that you like and pass out business cards. Networking is huge in LA. The more people you know, the more opportunities you will find.
How or where can people see your work? How can people support your work?
Instagram: @MassAppealTheDJ @SpinninSauce
- Website: soundcloud.com/massappealthedj
- Phone: 317-938-1995
- Email: MassAppealTheDJ@Gmail.com
- Instagram: https://www.instagram.com/massappealthedj/
- Facebook: https://www.facebook.com/MassAppealTheDJ/?ref=bookmarks
- Twitter: https://twitter.com/MassAppealTheDJ
Photos By Rai Rotten