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Meet Kelvin Chu and Matt Oliver of 18Thirty2

Today we’d like to introduce you to Kelvin Chu and Matt Oliver.

Hi Kelvin and Matt, please kick things off for us with an introduction to yourself and your story.
I started my career at Interscope in 2004 in the A&R Administration Department and left at the top of 2016 as an A&R for Cherrytree/Interscope. I had a great run, success and memories. That year in 2016, I decided to take the entrepreneurial route. I started a company with a few partners and managed Grammy award-winning artists and some legends. In 2017, I was an Executive Producer and principal in the Inaugural Electronic Music Award Show. In 2018, I started over and created my own company Chu On Thi5 which with its sole purpose is to guide, nurture and manage up and coming talent such as Shawn Wasabi, Hollis and more. With an AAPI approach. I started 18Thirty2 with Matt Oliver in 2019. We saw opportunity to connect music and sports with the belief that a PR agency can not solely operate on just the traditional model anymore. We need to help market, consult and our clients in all facets in order for them to succeed.

From a young age, I always had a love for music with my rock bank in my rebellious days during high school. However, the name for 18Thirty2 was cultivated due to pay homage to grandmother’s address growing up. Also, it’s a tribute to Snoop Dogg’s early studio days! I graduated from Campbellsville University and went home to work a mall job at an Armani’s Exchange. During that time, friend’s found a way to hook me up with their friends and that got me a job at the OC Weekly. I hit the ground running with over 80 articles and 100 events I took photos at which ironically included Wu-Tang. Then Alastair Duncan found me and treated me to lunch. We spoke and he offered me my first PR gig working with EDM and dance music. Six years later and I went from his second employee to become a burgeoning stud publicist. However, I felt it was time to trust my judgment and I reached out to Kelvin to start 18Thirty2. At first, we had some obstacles but we are still here today going strong! We have 25 years of experience between us and have worked with athletes and artists from Le’Veon Bell, DMX, Wu-Tang Clan, Far East Movement, Matthew Koma, Tracklib, 3OhBlack, Paul Oakenfold, and more.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Being an entrepreneur has not been a smooth road. 18Thirty2 started out of the gates with a strong base of clients but we quickly realized that having two sports clients wasn’t enough to really change the perception that you can do more. We needed to learn how to really run a business so we can scale. The pandemic really hit us. There was a few months when work was slow. We had marked 2020 as a big year but I’m sure we’re not the only ones. We knew one thing. We needed to make relationships and partnerships to further our endeavors.

Thanks – so what else should our readers know about 18Thirty2?
We’re a PR/Marketing/Consulting agency. With our combined 25 years of experience, 18Thirty2 is a full-service publicity and marketing agency rooted in entertainment culture while working with some of the world’s most exciting music artists, athletes, brands and events across the globe.

Can you tell us more about what you were like growing up?
Kelvin: I was rambunctious, full of energy with a big imagination and shy at times. Besides wanting to just always have fun. I was super into music and sports. Guess where I ended up.

Matt: Energetic and shy. Music always been a big part of my life especially my high school years. Artists like Dr. Dre, Tupac, Eminem, etc…. they help me deal with life. Being shy help me develop my passions for music today. From my metal band at the end of high school to now, it’s crazy to see where my life is.

Contact Info:

  • Email: info@18Thirty2.com
  • Website: www.18Thirty2.com
  • Instagram: @18Thirty2 @kelvin5chu @Mattoliverpr
  • Twitter: @18Thirty2 @Kelvin5Chu @MattOliverPR


Image Credits:

Jay Tran

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