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Meet Kelly-Jo Potts of La La Local in Los Angeles

Today we’d like to introduce you to Kelly-Jo Potts.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Five years ago I begrudgingly moved to Los Angeles (Venice to be exact) for work and I never thought it would truly feel like home. Having grown up in the Bay Area and lived in Europe, there’s truly a love/hate with this city before one discovers just how great it really is.

Determined to make LA a place I could call home and knowing not a single person when I moved, I started to explore every nook and cranny this city had to offer.

I spent my weekends getting lost in all the different neighborhoods and along the way discovered the gems this city had tucked away. I soon became the go-to person for recommendations for things to do/see/explore, and my list of tips definitely did not include the Hollywood walk of fame (there’s just so much more to LA than this!). Because what I’ve discovered is that LA has a lot more to offer than the typical celebrity tour ride. That’s the whole reason I started La La Local.

La La Local is your guide to uncovering hidden gems and exploring LA through the lens of a local. Whether you live here and are trying to find your own version of LA, or visiting for a weekend, I encourage you to give the City of Angels a chance and unearth its hidden gems, mingle with its talented dwellers, and immerse yourself in the various local communities that make this city GREAT.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Getting La La Local off the ground wasn’t easy, but I was committed to bringing La La Local to life. I really felt strongly about giving it a go and although I didn’t know much about the blogger world or felt ‘late to the game’, I knew I wanted to tell my story and have others appreciate all that LA has to offer, especially as it isn’t always obvious. I wanted to save people the trouble and time of digging for the hidden gems. Instead, they can quickly pop over to La La Local and get some tips of things to eat/drink/explore from a local perspective, and all in one place!

Further, as a one woman show running my own travel and local blog while managing my day job as a freelance sustainability/corporate social responsibility consultant, it’s been interesting juggling both these passions. I was also new to the entrepreneurial world, so naturally there was a learning curve – from getting my website and blog set-up, producing and editing content, learning how to manage my social media channels, you name it…and it’s all on me which sometimes can feel overwhelming. That said, I was up for the challenge. Fortunately, I’ve also met some incredible women and organizations that are helping female entrepreneurs like myself. Finding a community of other women like myself was a life saver, especially as it helped to remind me that I don’t have to feel like I’m going at this alone . Even my friends and family have been great at giving me support when I feel ‘stuck’ or encounter bumps along the way.

Alright – so let’s talk business. Tell us about La La Local – what should we know?
La La Local is your travel and local guide to uncovering hidden gems and exploring LA like a true local. Whether you live here and are trying to find your own version of LA, or visiting for a weekend, I am all about encouraging people to get lost with me and explore this city through a local lens.

I’m most proud of my loyal following and working to grow my community organically and authentically. Slow and steady wins the race! To think La La Local was just an idea a year ago and seeing it come to life and have people refer the site to others is always the best feeling. I love that people trust La La Local to point them in the right direction.

What sets La La Local apart from others is the carefully curated content I share. I’m very intentional and selective about what I cover – from ‘The Local Box’, a hand-picked selection of local goodies for gifting, to my neighborhood cheat sheets, and showcasing what other locals love about this city and their favorite tips and spots via my Local Lovelies series, and much more!

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I’ve been most inspired and motivated by meeting and getting to know other female entrepreneurs in LA. Hearing about their challenges, successes, and their own journey in launching their business, brand, or blog has been a great motivator. You are reminded that hard work and dedication do pay off and that baby steps and small victories should be celebrated. It may not always be easy, but you have to put in the work to reap the rewards. There are no short cuts and it takes a village. For that, I’m grateful for all the support and encouragement I get from my family, friends, followers, and all the other lovelies who believe in La La Local and me.

Contact Info:


Image Credit:

All photos/images are my own.

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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