Today we’d like to introduce you to Keisha Richards.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I grew up watching my mother work in the beauty industry. She worked as a cosmologist. I would often watch her work on clients’ hair and makeup. I was inspired by the effects it had on women, they would instantly become confident and sexy.
Once I became a teen, I started doing hair on my sisters and close friends. I learned to apply eyelashes and the women fell in love with the enhanced appearance. The word got around and I grew a small clientele. I enjoyed the feeling of making women feel beautiful. There’s no better feeling than feeling good about yourself. When you feel good, you feel stronger, motivated, energized, and ready to take on the day. I continued that journey and became a fitness coach, The reward was watching my clients achieve greatness in their own right. Being a fitness coach was fulfilling as it taught me to be consistent and disciplined in order to see results. Being a fitness coach became the guide to my growing success. At the age of 27, I had the first of my two sons and became a stay at home mom. I was extremely blessed to be able to raise my kids.
As my kids got older and started attending school, I began training again. I was working with so many wonderful people. My clients would always notice and compliment my eyelashes and eyebrows. Strangers would come up to me all the time asking who did my lashes and brows. I always had an interest in beauty and often thought about becoming an esthetician. I started researching schools and I stumbled upon microblading and became drawn into the art of the technique. I brought the idea to my husband that I was interested in becoming a microblading artist. I explained to him that microblading is a semi-permanent tattoo that would give women and men the illusion of having full brows. He supported me 100% which further gave me the confidence to pursue this newfound passion. I contacted an old friend from the fitness world that was already working in the permanent makeup industry doing exactly what I was interested in learning. She took me on as her apprentice. Her training was thorough, straight by the book, and ensuring quality work was her top priority. Soon after my training, I became an independent certified microblading artist.
I was on my way to starting up my own business. I spent countless hours practicing and researching the microblading business. I found the perfect location at IE Microblading and I began to rent a space for my business. The owner and instructor by the name of Deanna Monique who is absolutely amazing became my mentor. I was so nervous and afraid to fail. Deanna reassured me of my abilities and encouraged me. I had my first client that following week and the microblading procedure was a success! My client was ecstatic with her new brows. I now had the confidence to step out. I knew it wasn’t going to be easy, I had to educate myself on building my business and my brand. I was a rookie when it came to marketing and promoting my business. Everything was trial and error. The business was extremely tough for the first year. Eventually, my name began to spread and finally, people started taking notice of my work. My business is now on the rise! I can’t take full responsibility for my success. I have amazing family and friends that encouraged me along the way and I will always be grateful for their support.
Has it been a smooth road?
The most challenging part of becoming a microblading artist for me was building a consistent clientele. People have to trust your work. They want to feel comfortable in your care. Learning about marketing and promoting was also difficult and I’m still learning. This is a fast-growing field and you have to continue to come up with strategies and ideas that will keep you relevant.
So let’s switch gears a bit and go into the MBK BROWS story. Tell us more about the business.
MBK BROWS is short for Microblading by Keish. I specialize in microblading. I am most proud of the service I deliver and I stand by my work. I go above and beyond to make sure all my clients are satisfied with not only my work but also the service that is given. My clients are a top priority.
How do you think the industry will change over the next decade?
This industry is fast growing and new trends are always on the rise. Over the next decade, I see so much advancement. MBK BROWS will be adding additional services soon!
- Full Microblading Procedure $300.00
- Touch-up after 8 months $165.00
- Address: 771 w Foothill Blvd, Upland, CA 91786
- Website: Mbkbrows.com
- Phone: 909-260-3824
- Email: firstname.lastname@example.org
- Instagram: Microblading_mbkbrows
- Facebook: Micrblading by Keish
- Yelp: MBK BROWS
- Other: Microbladingbykeish.com