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Meet Keana Jackson of Always Sunday Shop in South Los Angeles

Today we’d like to introduce you to Keana Jackson.

Keana, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My relationship with fashion started in my parent’s garage at the age of seven, cutting and sewing garments for my Kenya dolls; since then, I’ve owned two businesses in the fashion industry, including Always Sunday Shop that I run now. I grew up in South Los Angeles, and at a young age, I always found a little business to run while at school or in my neighborhood. I would sell candy and friendship bracelets in grade school, and by high school, I was tie-dying clothing and cutting patterns into jeans. I have always enjoyed creating, using my hands and imagination to connect with people is a gift that allows me to explore so many different avenues.

After high school, I attended college at the University of California Riverside and studied business and writing. After two years, I took time off from my studies to invest in my creative passions. I landed a lead acting role in a film and was later able to start my 1st clothing business. With only a handful of college classes completed and three years of entrepreneurship under my belt, I closed my company due to a lack of profit due to my lack of experience and knowledge about business and marketing.

I was embarrassed and felt guilty about losing that business; I began to doubt if my creativity was at fault. I turned my back on myself creatively because that loss was so disappointing it felt like a failure. I got a job at a performing arts center and asked God to put something on my heart. But for many years, I was consumed with the fear of failure that I wouldn’t put myself back into the spotlight; I wouldn’t bet on myself for a while. My father would repeatedly tell me that my creativity is a gift from God and encourages me to use it; he would build my confidence by reminding me to ‘do it scared’ and ‘nothing beats a failure but a try,’ simple advice that stuck with me. I started taking stylist gigs for pilots and films, and that urge to create outweighed my fear of failure. On a whim, I took a jewelry-making class and fell in love with the process.

And while I’ve been an avid collector of jewelry and accessories for years, I realized that accessories like clothing transform people and reveal who people are without words. Always Sunday Shop is my effort to change people’s lives by showing how I see the world, by building a community of customers through a brand representing freedom and individuality as a lifestyle.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?

My life has been incredibly blessed, but no, it hasn’t been a smooth journey. I’ve spent money and didn’t see a return for months, spent money on photographers who never returned my calls, canceled my 1st fashion show the day because the insurance was for the wrong date, and made terrible investments. My most challenging bumps along the road have been mental and spiritual, such as practicing perseverance, having faith in my vision and ability to produce positive results, or trusting God’s plan when I get uncomfortable. But it’s the process of perfecting my craft and living in the highest expression of myself. As I grow personally, my business has grown; as I become more disciplined and confident, I make better choices and succeed. It took a few repeated lessons before I made that connection and began correcting my thinking and behavior. It’s imperative not to give up on yourself; there is so much priceless growth in becoming.

Please tell us about Always Sunday Shop.
Always Sunday Shop is a bohemian jewelry brand that invites and ignites individuality into our customer’s lives by being a source to express their imagination and creation. Known widely for our brass and sterling silver large pendant necklaces and extravagant rings, I am the owner, buyer, and designer for Always Sunday Shop. As a company, I am most proud that we have maintained sourcing our products from black and brown owned businesses.

Most women want to put on clothing or jewelry that accentuates their personality and has a way of speaking without using words. I am creating something for that niche of women who want to feel vintage but keep it fresh, let it feel comfortable, glamorous, and also exclusive. That’s my circle, and I want to serve them.

Do you look back particularly fondly on any memories from childhood?
My favorite childhood memory is at my grandmother’s house with my cousins on a Friday night watching “Family Matters”, eating spaghetti, crawling under the dining room table during hide-n-seek before reading us a bed story. I named Always Sunday Shop for the memories that felt like it was Always Sunday at grams house.

Contact Info:

  • Website:
  • Phone: 3103654432
  • Email:
  • Instagram: @AlwaysSundayShop
  • Facebook: AlwaysSundayShop

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