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Meet Kayla Almendarez of I.D.Kaye Makeup Artistry

Today we’d like to introduce you to Kayla Almendarez.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started doing makeup in 2013 as something to just “do” at the time. I was working at Forever 21 as an assistant manager and became good friends with a co-worker and asked her to help me learn how to apply makeup. The rest was history, I decided to go legit in November of 2019.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The road to becoming an MUA for me was far from smooth. I felt like even though this was the career I wanted that I was starting too late. I mean honestly, there are thousands of people who call themselves makeup artists. I struggled with self-doubt. Not even in the realm of if I’m good enough, but who would want to book with me when there a plenty of other established artists in the area. It took some soul searching and accountability from my tribe to get me to this point. I was also working a full-time job and two part-time jobs to even be able to make enough money to afford the items in my kit. I don’t think I slept from the startup in November until April of 2020. I was either working, learning, or executing. Add all of that to being a parent… I legitimately am amazed to be standing and loving what I do.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
Makeup became more than something to conquer. It became my escape, it became my go-to thing to buy (because makeup always fits!), it became a way to feel beautiful on my not so beautiful days. In 2019 I decided that this was a gift that I could share with others. I know how makeup makes me feel and I want to bring that same joy to others. So I specialize in not only application processes but I also specialize in hosting one-on-one and group classes to teach people who to highlight and enhance the things they love about themselves. So from editorial, fantasy, everyday, glam, and beyond I do it all. What makes me the most proud as a company is that I work with real people who want to be better versions of themselves! I love all styles of makeup but honestly it’s easy to get caught up in the facade of perfection and I’m proud to say my clients don’t feel like anyone else but themselves when we’re done. I think that’s what sets me apart, I’m not trying to cover your imperfections, I’m trying to enhance your best parts so the imperfections seem small.

So, what’s next? Any big plans?
Future plans…awe man, I am looking to move away from doing “everyday services”. It’s not that I don’t enjoy it but I’ve found a calling to editorial, cinematography, photoshoot style of makeup. It allows me to flex my creativity more and keeps me on my toes. I’ve recently recorded my first YouTube episode for my channel and I’m looking forward to seeing that come out. I’ve been overwhelmed by the response I get from my artistry and I’m always looking for ways to stay uncomfortable so I can continue to evolve and grow. I will still host classes for as long as I can because I love the intimacy and the look on client’s faces when they’re proud of what they were able to achieve after learning.

Contact Info:


Image Credit:

Krystin (IG: @stillkrystin), Shiino Langston (IG: @altershiino), Nick Harrison (IG: @nicknikon757va and @360artandproductions), Sabrina Vaz-Holder (IG: @sabrinafvholder)

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