To Top

Meet Kavita and Vidya Reddy of Buy Hand in Laguna Beach

Today we’d like to introduce you to Kavita and Vidya Reddy.

Thanks for sharing your story with us Kavita and Vidya. So, let’s start at the beginning and we can move on from there.
We are two sisters who always wanted to start a business together. We come from different backgrounds – Kavita from technology and Vidya from health care – but had a dream of doing a social entrepreneurship venture. We wanted to create a shop that gives back in some way. With zero retail experience, we started our shop in 2012.

We decided to specialize in handmade goods mostly from the US but with some fair-trade items from all over the world as well. When you buy something that is handmade, you are supporting a real person fulfill their dream in some way. Whether it is a father earning extra money for his daughter’s dance lessons, or a student supporting themselves through college or a woman in a third world country trying to feed her children, buying handmade goods has a direct impact on people’s lives.

We hope that when you choose to buy something, try to find the companies that are trying to make the world a better place in some way. That’s our goal in running our shop.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Oh no! We started this store at the height of the Great Recession. Since then there has been a retail collapse all over the country. Honestly, because we jumped in without any retail experience, it has worked out. If we had analyzed whether it was the right time to start a store, we would never have done it.

It is a struggle every day like most retailers, but it is a labor of love that we wouldn’t trade.

So let’s switch gears a bit and go into the Buy Hand story. Tell us more about the business.
We specialize in handmade goods made here in the USA and from all over the world. We sell gemstone jewelry, crocheted sea creature toys, mosaic tile purses, textiles, cards, clothing, journals – you name it. We like to think we have a little something for every person who values handmade traditions.

Has luck played a meaningful role in your life and business?
Luck is always a factor in life and business. We were lucky to have stumbled on a good concept without knowing much about retail or handmade goods. This is our first store, and though it is a struggle as we mentioned before, it has been pretty successful despite the economic times and our lack of experience and knowledge.

Contact Info:

  • Address: 1175 S Coast Hwy, Laguna Beach, CA, 92651
  • Website:
  • Phone: 949-715-0515
  • Email:
  • Instagram: lagunabuyhand
  • Facebook: lagunabuyhand
  • Twitter: lagunabuyhand
  • Yelp: lagunabuyhand

Image Credit:

Mary Hurlbut

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in