Today we’d like to introduce you to Katrina Frye.
After years of sitting behind the desk, seeing other’s ideas through, ensuring someone else’s business was operational, Katrina Frye decided to use her expertise with the one community she is most passionate about – ARTISTS.
While earning her bachelor’s degree in Visual Arts, she quickly saw a lack of understanding and training on how an artist goes from the studio into the gallery. Katrina began to explore this gap of information and headed back to school to receive her masters in Arts Management from the Drucker School of Business.
Now with ten years of arts management experience Katrina is uniquely positioned to share her findings through her company, Mischief Managed. Founded in 2016, Mischief Managed has supported over 100 artists around the nation to achieve their dreams.
-Moved in new office space in Lincoln Heights
-Added two new teammates Dan Hirsch + Emma Fassler
-Expanded our services to give our clients hands-on, interactive, deliverables
-Moderated a panel for Soapbox and California Community Foundation
-Led staff trainings for local non-profit Get Lit-Words Ignite
-Produced events for corporate and non-profit organizations in LA and NYC.
-Led a panel workshop for Artists Entrepreneurs at the United States of Women
-Spoke on a panel for Music Educators at Colburn School of Music
-Guest lectured at Pasadena City College – Entrepreneurship class
-Negotiated major licensing and sync contracts for clients to have work placed on network tv.
-Supported two more independent album releases, both which charted in the top 50 on iTunes Music charts.
-Coordinated two LA album release shows
-Re-branded artists’ websites and social presence
-Volunteered for Get Lit-Words Ignite, LA Art Show, Arts for LA – Activate Program
-Facilitated visual artist’s first solo show opening
-Empowered local artists to self-publish two books and independently release three albums
-Supported 50 local artists to display their work in South LA
-Coordinated a two-day live band video shoot
-Helped artists re-brand and create templates
-Managed three national tours
-Led five guest lectures at Pasadena City College, Pomona Arts High School, and Cantinas Dance Company.
-Spoke with elected officials as Arts Delegate at LA City Hall
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No, it hasn’t been smooth sailing. Life is generous and gives us lots of opportunities to build character and decide who we want to be. As an entrepreneur, female, and person of color, I have asked to join lots of projects, events, and clients that don’t align with my goals, my values, or my future.
It’s been a long road of making decisions between money and morals. I wish they didn’t compete, but if we are honest, I think these are two ideas in our current American system that are at opposition. My work has been to stay aware of this tension and also bring these realities to the forefront of conversations with my clients.
Working between the intersections of business and art I live in the grey area; believing that both industries have something to learn and gain from each other. I love this work, it’s uncomfortable but crucial.
Also being in Los Angeles, it’s been important to stay in my lane of my company’s offerings. We have been able to successfully attract the type of independent artists, creatives as well as corporate and non-profit clients we have been proud to represent.
This has been a conscious choice as we present who we are and what we do and why we do it. There are a lot of people offering artist and creative consulting in today’s market. We are the only ones offering it at a subscription rate with high-quality deliverables.
Alright – so let’s talk business. Tell us about Mischief Managed – what should we know?
Oh, I think I wrote this in the last question but can add more here:
Mischief Managed is a business development companies for artists, creatives, non-profit and creative corporate companies. We exist to see the divide between business and art bridged with information, tools, and coaching.
We believe as we develop during this fourth industrial revolution artists and creatives will be major conductors of economic growth. We work to ensure artists and creatives, specifically, are prepared and active in this change. We currently have a roster of ten independent artists and creatives plus four non-profit and creative corporate companies.
We meet with independent clients one on one, in cohort workshops, and in interactive events. We meet with non-profit and creative corporate companies on a project by project basis and develop strategic plans for their unique needs.
One of the specialties we offer at Mischief is having in-house planning sessions with our project coordinator or marketing coordinator as well as on-call graphic designer, p/r, and lawyer support.
Is there a characteristic or quality that you feel is essential to success?
Being genuine to my set of skills, my experience, and my intelligence. I don’t sell myself short, even though I am usually the only female in a lot of leading conversations in the arts and entertainment industry, I don’t discount my voice.
I know I have the years, the education, and the talent to add to our national dialogue. I want to be on the forefront of entrepreneurship, arts, and creative industry trends. This keeps me learning from a multitude of sources and meetings as many of my peers as possible.
- Website: www.mischiefmanaged.info
- Email: firstname.lastname@example.org
- Instagram: @mischiefmanagedarts
- Facebook: @mischiefmanagedarts
Kenzie Kate Photography, Sade Ndya/Red Futon Photography, Sarah Shreves