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Meet Katelynn Ansari

Today we’d like to introduce you to Katelynn Ansari.

Katelynn, can you briefly walk us through your story – how you started and how you got to where you are today.
I started in this industry as a Monster Energy promo model. It was in my last year of college when I started working as a promo model. I would go to events, travel, and even started doing paid photoshoots.

Growing up, I had always wanted to be a model but never thought of it as a career goal. When I first started with Monster Energy, the biggest social media app was Facebook. About a year into my time with Monster, Instagram came out, and I immediately hopped on the new platform. I started sharing my life as a Monster Energy girl and all my travels, BTS of photoshoots, and my fun quirky skits.

As my following started to grow, brands started reaching out to gift me a free product in exchange for posting it. I thought that was so cool to get free clothes, bikinis, sunglasses, etc. At the same time, I was going to school for advertising and marketing, and I saw the trend here. I thought, “If these companies want me to share their product, I could probably make some money while I’m at it.” I started charging $1 per thousand followers, and brands in the action sports industry were reaching out like crazy. I was getting paid for shoots as well as getting paid to post those photos.

Shortly after that, I had my son Cash. I wasn’t able to travel so being a promo model was no longer an option. I continued to model a little but quickly realized that it no longer nourished my soul to be the sexy bikini model anymore. I was a mom, and during that new journey, my perspective changed. So I started sharing the ups and downs of my personal life. I wasn’t getting paid to post, but I was letting my large following get a better understanding of who I was.

I like to eat healthy, I wear my fair share of sweatpants, I like natural makeup, and I am a great mom. Then once again, the brand deals started coming back in, but they were bigger and better than before. They were well-known national brands like Adidas, Dermalogica, and UppaBaby. Now I’m at a point where I just continue to grow; I have built my own blog, I have a few business ventures, and continue doing what I love.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Definitely not! Social media is a platform where people share their highlight reel. Every photo and video are perfectly edited and always sharing the best of the best. When I was a new mom, I would go on the Gram and see all of my friends traveling, modeling, and having the best time. It was hard for me to see my old life while I was sitting at home taking care of a new baby. I was living a life anything but glamorous and Gram worthy.

The journey might not have been easy but it was definitely worth it. The struggle kept me up many nights but forced me to really think and dig deep as to what my next journey would be. Being along, I learned a lot about who Katelynn Ansari was and where she wanted to go.

We’d love to hear more about your business.
It’s hard to define my business into one word but if I had to pick one word; I am an entrepreneur. I have a large social media following so if I share a product, I’m an influencer but I also talk about my life on my blog, so I’m also a blogger.

But the highest contributing factor to my business is that I take every opportunity. I take every phone call and every meeting if it aligns with my brand. So sometimes I act on camera, attend events or interview celebrities. My business is so broad but for someone like me, it keeps me so entertained!

What were you like growing up?
I was an interesting one growing up. I was adopted so I had a really hard time finding a sense of self. I would change my identity and interests all the time.

For the most part, I was the preppy athletic girl from Orange County. I played sports, did well in school, and partied on the weekends (sorry if you’re reading this mom!) Looking back on it, a lot of the traits I have now were present when I was growing up. I was always inventing and creating. In high school, we didn’t have a dance team and I loved to dance.

So my best friend and I relentlessly started a dance club at my school. Now that dance team is a class on campus. The school remodeled the old auto room and made it into a dance studio and students earn school credit for being a part of the team.

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