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Meet Katelyn Bendix of FashionXLogic in DTLA

Today we’d like to introduce you to Katelyn Bendix.

Katelyn, can you briefly walk us through your story – how you started and how you got to where you are today.
I got into re-selling the same way a lot of re-sellers do. Similarly to NastyGal and Girlboss creator Sophia Amoruso, who was down and out, walked into a thrift store and found a Chanel jacket she eventually sold for a good amount of money, I started shopping for and listing rare, expensive Salvation Army finds on eBay in 2013. I was living in Chicago at the time, where I worked in fashion (from small shops to luxury boutiques) for several years, so I knew what shoppers were looking for. I keep up on trends and know how to fix broken zippers, remove stains, and stitch up any perceived imperfections to revive what otherwise might be considered damaged goods. I started taking sourcing trips to Los Angeles and eventually relocated, though most people would be surprised to know you can find some real gems in just about any thrift store if you know what to look for.

It’s also about building relationships. I have cultivated and maintained relationships with clients who trust me to find and suggest looks for them, so I’m also a virtual stylist. It’s all about creating trust and connections. I have many clients who started coming to me for a specific item and then returning because I created a positive shopping experience for them, which is rarer than you might think.

Fashion should be accessible, and I am happy to turn a thrift store find into someone’s special event, date night, or vacation look.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It is very easy to live beyond your means as a reseller, dealing with returns, internet scammers, post office issues and balancing living expenses and earnings. In 2014, I mismanaged things so badly that I became burnt out and disheartened. I gave up for a year. I deleted all of my apps and attempted to place my focus elsewhere, but a lot of my clients urged me to come back. Outside of personal clients, several national consignment stores were buying from me to build their businesses around what I was sourcing. Living in Los Angeles, there’s a lot of access to fashion that isn’t necessarily available around the rest of the world. I serve as a direct line, in that way — a conduit to clients who live in, say, Middle America who want the same looks we may be able to find easier in L.A.

When I returned to selling, I put a major focus on customer service and learning how to responsibly handle my books so that I can deal with anything unexpected.

So, as you know, we’re impressed with FashionXLogic – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Aside from being able to service an array of customers all over the world (I do a lot of international selling) I have also taught at least five other people (three of which are single moms) to resell, and they have all been self-employed for at least the past year. That is the best compliment to me of all, when people are thriving because of what I’ve taught them. Some people see reselling as a competition, but there is truly enough fashion in the world and people to wear it that success can be shared.

So, what’s next? Any big plans?
I am currently working on my own line. I crochet, knit, design, and sew, so I’m starting with a line of luxury knits. In between sourcing and running a business, I am trying to have my collection together to bring to market by Spring 2020.

Contact Info:

Image Credit:
Me when I first started in 2013 bringing packages to the post office. My son was 5 then. He is 11 now.

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