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Meet Kate Norris of Foxgloves & Folly in Hollywood

Today we’d like to introduce you to Kate Norris.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I am the owner and face behind Foxgloves & Folly. Whilst I’ve always had a yearning for all things green and flowery, I spent rather too many years working as a corporate lawyer in London! However, after a spell in LA and undertaking a floristry course with the globally renowned florist, McQueens, I decided to take a chance and pursue my passion for flowers. I spent a couple of years combining both law and floristry but was then ready to take the leap into floristry full time. This, in conjunction with my love of LA, was the beginning of Foxgloves & Folly!

Has it been a smooth road?
Foxgloves & Folly is only a year old so we are still new and still growing and forming our base. Making the change from law to floristry was a leap of faith really. I really valued my legal career and had the opportunity to work with some great people and on some great deals but I longed to be doing something that also fulfilled my more creative side. Transitioning from being an employee to running my own business, in a completely different field, has been a huge learning curve – it’s lucky that I’m generally a pretty optimistic person! Growing a business from scratch in a new country, without a supportive network of friends and family, has also been very eye opening! I have learnt so much, and I am still learning something new pretty much every day. I really enjoy the challenges and freedom of running my own business, and I see the everyday ups and downs as just part of that. I’m also learning that whilst it is tempting to work 24/7, it is really important to make time for yourself – it is those moments of downtime which usually spark the most inspiration.

We’d love to hear more about your business.
We are a full service boutique floristry studio. We have an on-line store offering a range of bouquets, plants/succulents and pots and we also provide bespoke arrangements/bouquets. We provide flowers for all types of events, from an intimate dinner party to a baby shower to a wedding – no matter how big or small! We also provide weekly flowers for both businesses and homes and we have a dedicated corporate and home account focus. We also host workshops – we schedule a variety of workshops at our studio throughout the year covering things such as a hand-tied bouquet, a flower jar (in the signature Foxgloves & Folly style), a flower crown etc. Our studio is really cool – we have an industrial unit within a building that used to be one of Charlie Chaplin’s film studios – and is a great place to host our workshops. None of our workshops require any prior experience and the aim is to have fun, drink some prosecco (!) and learn a new skill amongst likeminded people. We also offer bespoke workshops tailored for a particular business/group which we can host either in our studio or at our client’s preferred venue.

Our overarching style is very natural, loose, free-flowing, asymmetrical and lush with an emphasis on greenery and textures – we would describe it as a ‘refined wildness’! We like our bouquets/arrangements to reflect the movement and placing of flowers in the wild. Our aesthetic is also very much influenced by our London background which gives it a slight edge and we think our style is a little different to that which you may be more used to seeing in LA. We place the upmost importance on using seasonal and locally sourced materials wherever possible. We create arrangements that are beautiful but which appear effortless, each arrangement is bespoke and no two will ever be the same – this is the ethos behind Foxgloves & Folly.

Ultimately, we want to become the go to florist for people looking for something gorgeous, lush, natural and cool (all mixed up together!), whether that be for bouquets, flowers for their businesses and business events, flowers for their homes, or flowers for those special occasions and life events.

Is our city a good place to do what you do?
We were drawn to LA by the sunshine and landscapes but I think LA is a great place to set up a business. Practically speaking, it is relatively easy to get started and there is lots of help (online/local business support organizations) available. As a city, whilst LA is big and so it can be difficult to pinpoint particular areas, it is diverse and welcoming and it provides the opportunity for businesses to find and grow their niche. In terms of floristry, there are a lot of florists in LA, particularly on the events/wedding side. I welcome the competition and feel that it encourages you to develop your own unique style, so that you can stand out from the crowd.

Contact Info:

  • Address: 5176 Santa Monica Boulevard, Unit 104, Los Angeles, CA 90029
  • Website: www.foxglovesandfolly.com
  • Phone: 213 705 2240
  • Email: kate@foxglovesandfolly.com
  • Instagram: @foxglovesandfolly
  • Facebook: foxglovesandfolly
  • Yelp: Foxgloves and Folly

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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