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Meet Kassandra Sophia Casanova

Today we’d like to introduce you to Kassandra Sophia Casanova.

Kassandra Sophia, we appreciate you taking the time to share your story with us today. Where does your story begin?
Kraftwheel started off as a space to confidently share my crafts. And I went through so many different crafts such as resin keychains, decorative tumblers, and a few others. That was the natural crafter in me. But it wasn’t the same fulfillment as creating something from my heart. And then came being vulnerable enough to share it. That was the toughest part. Creating something that connected to me and the fear of it not connecting with others. I thought the only way I could capture someone’s interest was by making something completely customizable to them. But I took that chance and it’s been so fulfilling. Alongside my creativity, my confidence has also flourished. I’ve learned to trust myself. And the connections I’ve made thus far because of that have been beautiful. I realized I wanted Kraftwheel to become a space of that said trust and self-love. The products I create are in hopes of sharing that reminder that we all have that strength and beauty within us. Sometimes we just need someone or something to remind us of it.

We all face challenges, but looking back would you describe it as a relatively smooth road?
I definitely wouldn’t say it’s been a smooth road. But, I also recognize I’m fortunate enough to say it hasn’t been the toughest either. The support I’ve received thus far has been overwhelmingly beautiful. All the tough parts have been more of an internal struggle. Most of which consists of self-doubt and insecurities. Self-doubt that a product or even myself won’t be perceived as hoped. And insecurities when it’s time to post a new video, a reel or even just promoting the business. Which is crazy if you think about it, because who is going to give your business it’s all beside you? I have to be the number one believer in myself. But also, receiving reassurance from Kraftwheel’s supporters every time I share future plans, new products, or try something new has been amazing. We, as business owners/artists/human beings, get so caught up in thinking of all the negative “what ifs” that we don’t even consider the great “what ifs”. And the reality is there is ALWAYS a great what if. There’s always someone rooting for you. That’s what I’m currently trying to keep in mind: Do what you do for yourself and also for the people who genuinely support and believe in you. Because that’s the only reassurance you need.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Kraftwheel is currently finding its identity as a small shop. One that empowers women and reminds them of their strength and beauty. Whether it’s through beautiful jewelry, cute clothing and other fun items. I’m most proud of how far Kraftwheel has come in figuring out who we want to be and what message we want to share. I’ve always been confident of the crafts I’ve brought forth since Kraftwheel started. But now I’m confident of the art I’ve created and hopeful of the impact I can make when someone opens their Kraftwheel package. I’ve always wanted to provide an experience, but now it means even more that I can provide an experience with meaning behind it. The past couple of collections I’ve created have had their own themed packaging and curated message. And I hope to continue to do the same with future collections. In this past almost year of Kraftwheel, I have found my strength as a person. If I can help others be reminded of their own strength and beauty then that is everything I hoped for.

Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
I will always say my parents deserve the most credit because they’re the reason I’ve had ANY opportunity. Then there’s everyone whose shown nothing but love and support for Kraftwheel. They’re the ones that I remind myself of when I have to remember the great “what if”s and then everything else doesn’t feel so daunting. Among those beautiful people are other small business owners who I’ve been fortunate enough to connect with. Sharing tips, talking small business things, and just hyping each other up when new content comes out has been amazing. Your light doesn’t dim when you ignite someone else’s flame. And I’m grateful to have learned that early on being in this small business community because I don’t think I would have come this far without it nor would I have felt as fulfilled with the journey.

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