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Meet Karla Moreno-Bryce of Nutritious Vida

Today we’d like to introduce you to Karla Moreno-Bryce.

Karla, can you briefly walk us through your story – how you started and how you got to where you are today.
Like most Americans, I dreamed of following my professional and personal passions. I simply wanted to do something everyday where I was happy and fulfilled. I feel privileged to be able to say that I have always had the support I needed from family, friends, and colleagues to fulfill my dreams. Part of my desire to start a business of my own stemmed from my childhood in seeing my grandfather fulfill his dream of running his own business to support his community—and family. I never realized that my grandfather was an entrepreneur until I knew what that really was in going through the process myself. Opening a store that fulfilled a need and solved a problem in his community in Mexico, didn’t register to me that that identified my grandfather as an entrepreneur. And the reason why I’m sharing this is because without that exposure and without the support of my parents to instill in me the value of following my passions, I wouldn’t be where I am today.

My mission is to support vegan moms feed their infant, toddler, and/or child a vegan diet for proper growth. It’s my passion and it’s something I love doing everyday. I didn’t always believe that I could start, run, and grow a business of my own. Trained as a Registered Dietitian, I believed that working for someone else at a hospital, clinic, or other entity was my only choice in my career. But I always had the desire to be my own boss—not entirely for the money but to have a career in my own terms and as a way to make an impact in the vegan community. Following my dream of having my own business required that I took action in actually fulfilling it and it didn’t come easy to me. Like most business owners, I had limiting beliefs. It was through the support and mentorship of colleagues, my husband, and business coach that I am now confident in growing a successful business.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Having a virtual private practice as a Registered Dietitian hasn’t always been a smooth road but it has been one of the most fulfilling moves in my career. When I decided to have a business, I had no idea where to even begin. I feared opening a business because I didn’t know what the first step should be or whether I was even capable of running one. To be honest, I didn’t even know where to turn to and ask for help. It wasn’t until I came across an article online of another Registered Dietitian where she shared how she became an entrepreneur that paved the way to the resources I needed to make my dream a reality. I read a lot. A lot! And while those resources definitely helped me in getting started, I wasted time digging through these resources. For several years, I wasted time researching for answers which only paralyzed me from actually getting started. I kept telling myself stories that what I could offer wasn’t good enough or it wasn’t the right time. Looking back at this, I chuckle a little because it was so silly of me to even think that. Reality is that I struggled with my mindset and I should’ve just gotten started even if I felt like I wasn’t ready. I think shifting my mindset was perhaps the biggest challenge that I had to overcome.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
I help support vegan moms feed their infant, toddler, and/or child a healthful vegan diet so they feel confident their kids are meeting their nutrient needs for proper growth. As someone who follows a vegan lifestyle for compassion for animals and a mom myself, I wanted to support other moms in their choice to raise their kids on an eating pattern that aligns with their values. In openly sharing about my experience in feeding my daughter a vegan diet through social media, I quickly learned how much misinformation there was in feeding kids a vegan diet. This led me to shift gears in my business because I saw that there was a need to support the community of vegan moms. My business started as simply guiding any individual that wanted to transition to a vegan diet but the more misinformation I saw about a vegan diet for kids, the more I wanted to be of support and guidance to parents who choose to follow a vegan lifestyle for compassion for animals. It can sometimes feel isolated and alone to feed our kids on an eating pattern that isn’t yet 100% accepted by our society. I saw that this community of vegan moms needed support—not just to know how to feed their kids nutritionally adequate meals but support of their choice.

Many of the moms I work with don’t have the support from family, friends, healthcare professionals, colleagues, and acquaintances. I saw that this often led to moms being afraid to speak of their choice in raising vegan kids, which often led them to question whether what they were doing was “right” and if a vegan diet was even appropriate for kids. A vegan diet is nutritionally adequate for kids and I help reassure moms how a vegan diet is safe to support the growth and development of their kids. Now, what I’m most proud about my business, is that through the support I provide and the information I share, I am seen as a leader in my community. I’m proud to represent a community that advocates to reduce harm to animals and supports moms who choose to raise their kids on a vegan diet as way to align their values with their food choices.

What were you like growing up?
Growing up, I was very shy and reserved. I didn’t like attention and I certainly never tried to get it. I liked independence, quiet time and valued determination—which I still like all these to this day. It’s perhaps why in school I enjoyed individual sports like track and field (middle and long distance was my absolute favorite!). Although I was an introvert growing up, joining an individual sport was something I really enjoyed because it fulfilled my need of determination and “quiet time” for me. It made me feel happy and alive—the same way running my business makes me feel.

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