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Meet Karla Gregg of WhatWouldKarlaSay in Burbank

Today we’d like to introduce you to Karla Gregg.

Karla, can you briefly walk us through your story – how you started and how you got to where you are today.
I started creating YouTube videos in 2013 while attending California State University, Northridge. I was studying television production and minoring in journalism due to the fear of being in front of the camera; although I really wanted to be a news reporter. I didn’t want to live life not having done the things I truly wanted to pursue, so I started vlogging on YouTube to practice my on-camera skills. Vlogging slowly helped me step out of my comfort zone and build confidence not only in front of the camera but overall.

Two years ago, I started a series on my YouTube channel called “Never Have I Ever.” In it, I document myself stepping out of my comfort zone by trying new things like surfing for the first time, repelling down a 150ft dam, snorkeling in Mexico, amongst other crazy adventures! While creating these videos, I have gained opportunities such as collaborating with adventure companies like Mountain High Resort and brands such as Daily Harvest. I even ended up on the YouTube homepage when I posted a video about taking voice lessons for the first time!

Creating this series has taught me that in order to become the best version of yourself, you must constantly try new things, learn new skills and challenge yourself to step out of your comfort zone. My goal is to empower others to do the same!

I didn’t end up pursuing being a reporter as I fell in love creating content for the digital internet world. Thus, I started working for other YouTubers helping them create content for their channels and recently, worked as a social media producer for a few NBC shows such as American Ninja Warrior.

However, I am now focusing full-time on my YouTube channel, WhatWouldKarlaSay which means finding sponsors that believe in my vision and working with small businesses to create digital content for their brands. I know pursing my passion is going to be a tough road but I am ready to keep stepping out of my comfort zone!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Creating content on YouTube has not been easy. In the past, I have had to balance having a full-time job (40 to even 65 hours a week) while creating content for my channel. When I first started YouTube, I wasn’t focused on getting views, I was just focused on becoming better and learning. It wasn’t until 2 years ago that I finally decided I would take it more seriously so I started creating a different type of videos. I went from documenting my personal life to creating more strategic videos that would get me views, this meant losing old subscribers.

Losing subscribers wasn’t a bad thing as I started realizing who my dream target audience was: Adventure seekers wanting to become the best versions of themselves.

However, that meant that my videos now instead of taking 2 hours to edit were taking 6-12 hours to edit since the production value increased. Taking more time on my videos while working full-time made me inconsistent. I went from posting 3-4 videos a week to 1 video a week to 1 video a month. Finding the time to create videos has been hard but because I am so passionate about creating content for WhatWouldKarlaSay, I never gave up and always made it work.

As an independent content creator/vlogger, I have had to put money out of my pocket without seeing much revenue coming in, this has been hard in that in the past I have had to take that full-time job to sustain my passion. Now, with helping small businesses with their social media, I am able to focus full-time on my overall WhatWouldKarlaSay brand.

WhatWouldKarlaSay – what should we know? What do you guys do best? What sets you apart from the competition?
WhatWouldKarlaSay is a lifestyle and adventure YouTube channel that empowers others to step out of their comfort zone and become the best versions of themselves.

One of the best things about creating the content I make is getting messages from people telling me they finally accomplished a small goal of theirs like going to the movies by themselves or running their first 5k from bigger goals like starting their own business or quitting that job that made them unhappy. Getting that fulfillment from content that I have created is priceless.

What moment in your career do you look back most fondly on?
The proudest moment of my career was ending up on the YouTube homepage when I posted a video called “Horrible Singer Takes Voice Lessons” for my series, “Never Have I Ever.” It was funny that out of ALL of my videos that is the one that has got more views (300k+ and counting) since I actually can’t sing but it shows that stepping out of my comfort zone really pays off!

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Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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