Today we’d like to introduce you to Kailey Mann.
Kailey, can you briefly walk us through your story – how you started and how you got to where you are today.
My journey started when I was a junior in college as a magazine journalism major looking for her own creative writing outlet. In 2009, I launched a blog named SnackFace as a way to share what I was eating and my tales of whatever I’d learned or faced that day. At the time, “healthy living” blogs were just starting to take off and I found a community immediately. Over the years of blogging, I connected with thousands of women across the country. By sharing my own struggles with food and showing the ways I was changing and overcoming those struggles, something amazing started to happen and continues to happen to this day: women emailed me, DMed me, and commented, sharing their own struggles and how I’d helped simply by sharing my story.
Now, ten years and several corporate social media jobs later (I swear I put that journalism degree to use!), I finally recognized my calling. I am here to help women better their relationships with food and, ultimately, the relationships they have with themselves. In order to do that in the most powerful, helpful way, I am getting my Health Coach certification via the Institute of Integrative Nutrition. There is nothing I want more than to help women one-on-one, one-by-one, overcome fear in all its forms. As women, it’s often easier to believe in someone else than it is to believe in yourself, but once you start believing in yourself, the rest of your life starts to easily fall in place and you’re truly unstoppable.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road to finding my passion and purpose has not been linear and it has not been easy. I initially entertained the idea of becoming a health coach immediately after I graduated from college, but I really wasn’t ready at that time. Instead, I worked as a copywriter then social media manager for eight-plus years. I faced the unfortunate burnout so many others are experiencing right now. As a social media manager for everything from celebrities and chefs to cable TV and online media outlets, often the only time I wasn’t working was when I was sleeping. We live in a time when you’re expected to be available and “on” 24/7 because our technology allows it. It wasn’t until I was in a tall tower in Universal City, unable to eat, shaking all day, riddled with crippling anxiety that I knew I needed a break. It took another year to learn with 100% certainty that I couldn’t work as a social media manager anymore. In a way, it was heartbreaking. All I’d studied and worked for seemed to be for nothing. I didn’t know what my next step was, so I came to a full stop. I slept in a few times. I worked with brands here and there on social media research and testing. I finally went on my honeymoon.
Then I came back to the states and thought of the times I’ve been happiest in my life, and I realized that for me, it’s not going to be just one thing I spend my time on. I’ve always been happiest when writing, being social, singing, connecting with women, and being creative, and I’ve always, always been passionate about food, taking down diet culture, and helping others. Since then, I’ve launched my own freelance copywriting business, become a market buyer for a local, gorgeous wine and beer shop, and started my path to becoming a health coach while relaunching my blog.
Alright – so let’s talk business. Tell us about SnackFace – what should we know?
In the coming months, I will be launching my health coaching business. I will personally work with women one-on-one to help improve their relationships with food and themselves. I believe in you, and I want you to believe in yourself, too. Alongside that, I will be writing blog posts and sharing videos on my website, snack-face.com, to build that sense of community and create a safe space for women online. Additionally, I create food video content on TikTok (get ready for 15-second recipes!) and work with brands on social media as a super-micro influencer.
Alongside that, I also run my own copywriting business and love to work with other health and wellness-focused clients. I’m also working on my own creative writing projects at this time.
Additionally (because one thing is never enough!), I am the market buyer for Hi-Lo Liquor Market in Culver City, which allows me to feature all my favorite snacks in one store. I analyze how products are selling, place orders with vendors, build relationships with brands, and spread the love of good snacks. Honestly, I have no idea how I parlayed my hobby for snacks into a legitimate job, but I couldn’t be more grateful to work with an incredible team in a beautiful space.
What I’m most proud of is the energy I carry to everything I do. I always keep things positive and (hopefully) make it fun. That’s what I love so much about snacks — they’re just a little dose of fun in your daily life. I want to inject that into everything I do.
Is there a characteristic or quality that you feel is essential to success?
While I’m not sure about using the word success, I will say I am almost allergic to complacency and always want to keep pushing forward.
- Website: snack-face.com
- Email: firstname.lastname@example.org
- Instagram: instagram.com/kaileyelisemann
- Facebook: facebook.com/snackface
- Twitter: twitter.com/kaileyelisemann
Isaac Mann, Justin Cook