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Meet Justin Schwartz and Metzti Amaya of Always Coffee in Valencia

Today we’d like to introduce you to Justin Schwartz and Metzti Amaya.

Justin and Metzti, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Basically, we are two people with completely different backgrounds but with the same vision and desire to open a coffee shop. We met in October of 2018 and discovered we both have the same drive for what we want in life and ended up partnering up at the beginning of January 2019.

From there, we bought our first commercial brewer and made the decision to figure everything out along our journey. This is now brewing into what we can call our legacy.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Even though our business seems simple enough, there have been quite a few trials and tribulations thus far. Some of these include our name, trademarking, how to brew on site anywhere, and actually catering to our first event. Our first event we forgot a main plug that enabled the brewer to turn on! From every obstacle, we overcame we quickly realized that is not necessarily about the obstacle that is placed in front of us, rather than how we react to that particular situation. We understand these challenges are ways for us to grow, so we don’t necessarily want it to get easier. This is our way of growing and developing ourselves in the betterment of our future successes. What makes us different is figuring out how to brew on site providing an environment no one else can bring anywhere. It took that experience for us to be where we are today.

Always Coffee – what should we know? What do you guys do best? What sets you apart from the competition?
We are a coffee pop-up vendor specializing in not only coffee drinks but also many different kinds of beverages from lemonade to horchata to even hot chocolate with sincerely catering to your needs. We look for all natural, fresh, organic, and non-GMO ingredients and concoctions in order to bring the best to every guest we possibly can. We also specialize in just having fun and treating every guest with respect. Additionally, we prioritize any vendors or partners we have by shouting them out on our social or having their business cards on our table to show full support and love. Our main mission is to inspire others through coffee to “Do what you love. Always be you.” We want to show people to find fulfillment in whatever you do in life. And with that, be 100% your authentic self.

What is “success” or “successful” for you?
Success is finding inner happiness and radiating that energy to others around us. Within our success, we strive to be able to inspire the next generation and uplift anyone else trying to follow their passion to their fullest within our capacity. We also strive for career fulfillment, financial freedom and full creative engagement in order to provide the best version of ourselves and our company to everyone we serve.

Contact Info:


Image Credit:

The photo of both owners goes to @facepaintingbyemma!

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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