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Meet Justin Reid of Justin Time The Rookie in West Hollywood

Today we’d like to introduce you to Justin Reid.

Justin, please share your story with us. How did you get to where you are today?
I started getting into music at a very young age. My mom would play Aaliyah’s Rock The Boat around our old apartment and I would be mesmerized. My mom said it was then that she knew that music would be in my future. I didn’t actually start singing until I joined the choir in middle school. I thrived in that environment, earning all-state honors in my first year. Near the end of middle school, I began rapping for fun but didn’t take it seriously until I got to high school. During my freshman year, I began performing locally and received a hugely positive response. Eventually, that led to me recording my first hit single, Pineapples, my senior year.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It was anything but a smooth road. As a little kid, I’ve faced abuse and child neglect. I was often bullied in school for the way I was or the way I talked. My family and I were also homeless for a few years. I had to hear my mother cry as she fought to keep hope, pushing on for me and my only brother at the time. Eventually, we moved into a home in the inner parts of Jacksonville, FL where gang violence and drug trafficking were prevalent. I’ve been through a lot, but none compares to my ongoing battle with self-doubt concerning my voice. I’ve always had sinus problems growing up and for the longest, I believed that I couldn’t sing. That my rapping voice was not appealing. Although I have learned to accept and love my voice for what it is, I will never forget the journey I took to come to this.

Can you give our readers some background on your music?
Throughout my music career, I have been blessed to do many things. I have sung, rapped, played piano, acted, created record-breaking productions, and even conducted choirs in my short time in the industry. But if you ask anyone on the street, I’ll assume they will tell you I am a rapper I am most proud of the way I have been able to impact people with my music, my testimonies. Everyone in the music industry can rap or sing. I pride myself on having a vast and unorthodox skill set that is too unique to copy. That is what sets me apart from others.

Has luck played a meaningful role in your life and business?
I do not believe in luck. I believe in God.

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