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Meet Julie Caruso of Alchemy Coaches in Pasadena

Today we’d like to introduce you to Julie Caruso.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My career started in higher education where I worked for almost ten years. After years of counseling students and helping them prepare for jobs in the corporate world, I made my own transition, from academia to the corporate environment.

I quickly realized that there are not a lot of resources or support your career and goals, once you leave an academic institution. Building my background in Counseling Psychology, I decided to get certified as an Executive Coach and focus on coaching new managers, who often do not have any resources or support to help them navigate their way forward.

I run my own executive coaching business, working as an external executive coach within different organizations as well as coaching private individuals who find themselves in place of professional/personal transition. In addition to my coaching practice, I also facilitate workshops based on the research of Dr. Brenè Brown as a Certified Daring Way™ Candidate.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The road has not been smooth and resembled a trail most days. To quote Joseph Campbell: “If the path before you is clear, you’re probably on someone else’s.” I have often said that I took four left turns to go straight, picking up knowledge and experience at every turn.

At the time it felt frustrating and aimless; however, in hindsight, all of those turns informed and have only served where I am today. Today, I am navigating the entrepreneurial waters of being both a practitioner, as well as a business owner. My days are jam-packed, and there is never a dull moment!

Thankfully there are days that allow me to work from home alongside my adorable Havanese, Pablo- our office culture is on point. The biggest current challenge is educating people on what exactly coaching is, as it is a relatively new profession having been around for only about forty years.

Often it is confused with consulting which approaches situations from tell and fix standpoint, where coaching involves asking powerful questions and holds the belief that the client has the answer, it is our job to help them find it, not give it to them.

So, as you know, we’re impressed with Alchemy Coaches – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
Alchemy Coaches focuses on coaching new managers and individuals in personal/ professional transition. Our frameworks are based on Adult Development Theory, Positive Psychology and Design Thinking methodologies.

We are called Alchemy Coaches because, like an alchemist who rearranges molecules to turn metal into gold, we help our clients rearrange their thoughts, behaviors and believes to help them find their own inner gold – it’s in there!

We have a high value on empathic connection, positivity, continual learning and having fun. Change and transitions can be rough, infusing some humor throughout our work is a hallmark we hold dear.

We have a lot of resources/methodologies that we can pull from in our work; however, each engagement is as unique as the person were are working alongside. Our process comes through the prism of the person sitting in front of us.

So, what’s next? Any big plans?
We look forward to growing our client base and continuing to change the landscape of executive coaching – making it accessible not only to the C-Suite but to middle managers as well.

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