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Meet Julianna Zinchenko

Today we’d like to introduce you to Julianna Zinchenko.

Julianna, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I can’t remember a time that I didn’t live, eat and breathe fashion. It is what makes me the happiest! I started sewing when I was eight years old. My grandma bought me my first Singer and, being an autodidact, I immersed myself in my studies at YouTube University haha.

After high school, I moved from Detroit to LA to go to Fashion School. I hated high school, so I was pumped for a new city and new people. I received my AA in Fashion Design. It was enough education to do mostly everything on my own for my business. The intertwining of LA and fashion is brutal, but it has made me grow swiftly both personally and business-wise.

Moving to LA right after high school is a bold move, glad to see it’s working out well.  Has it been a smooth road? Can you talk to us a bit about some of the challenges you’ve faced?
When you decide to follow your dream, it will never be a smooth road. I don’t mind that though; an easy life would be a boring one and I can’t tell you how much I’ve learned about myself going through this whole process. I think my biggest challenge has been self-growth while also growing a business and learning to be assertive, knowing that I’m exactly where I am because I deserve to be.

In the end, your own thoughts are what are going to make or break your business so you have to learn to take time to celebrate all the small victories and learn as much about yourself as you can. You are your business. It’s also important to get other opinions. My brother Mark just recently became my business partner and this has made me realize how nice it is to get someone else’s perspective on things. Being in my own head and listening to my thoughts all the time might not always be the best for my business. Getting another point of view on things has been invaluable.

Celebrating small victories is SO IMPORTANT, otherwise life can just pass you by! What else should we know about your clothing line?
My clothing line, Julianna Zinchenko, is an accessible luxury brand. My style of clothing ranges just like my personal style. There is this weird idea in the industry that designers have to stick to one brand and that is their look forever. I say fuck that – I have many different personalities and so do my customers. One day I wanna be punk, the next tom boy, the next preppy. It is also more exciting not knowing what look is going to come out next. With everything I do, I strive to be unique, to make something that will set me apart so I’m easily recognizable as a brand.

That is why I decided to include words of encouragement hidden inside each piece of clothing – a different quote for each piece, like a fashionable fortune cookie. When you are putting on my piece of clothing in the morning and your eyes gaze across the quote, my hope is that the quote will give you an extra confidence boost for the job interview, date, girls’ night, etc – wherever you are headed. Clothing is supposed to make you feel powerful – I made that literal.

When I was little, I was in Hawaii with my family and my Mom and I stumbled upon an art museum. The guide showed us an artist that hid a rose and an owl in every painting so you would have to look for it. Even though I was quite young, I never forgot about that artist because I found it so creative and fun to have to look for the hidden images. I wanted to hide something in my art as well, to be unforgettable too.

A big moment for me was when one of my favorite celebrities wore one of my pieces. I made a jacket for my favorite music artist, Charlotte Lawrence. I didn’t know if I was going to be able to get it to her, but I made it anyway because I knew I wasn’t going to take no for an answer. It not only made it to her but her best friend, Kaia Gerber found it so cute that she put it on herself and took a picture in it. That was a very exciting time for me because to have people you look up to appreciate your work is the best feeling ever.

How do you think the industry will change over the next decade?
I see a huge change when it comes to technology and social media. Danielle Guizio just did a digital runway during New York Fashion Week. What a smart move business-wise and it was more exciting to watch. Ever since I was little, I thought fashion shows were boring.

The models look depressed and never smile, the music is one continuous beat and you pay loads of money to not receive the exposure worthy of the time and effort put into the show. Nowadays it’s all about digital, which is why I don’t see myself ever owning a retail space. We’re in an Amazon era where people want things brought right to their door with a simple click of a button, whether that be their food, clothes or paper towels! Putting money towards rented space seems like a risky business move to me.

Pricing:

  • Jackets/Outerwear 150$+
  • Tops 80$+
  • Bottoms 85$+
  • Dresses 130$+
  • Swim 95$+

Contact Info:


Image Credit:

@f.e.p._ @pjfrontino @jalyn_marshall

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