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Meet Julia Roper of Coed

Today we’d like to introduce you to Julia Roper.

Julia, can you briefly walk us through your story – how you started and how you got to where you are today.
Coed was born out of a love for health and fitness and my own journey of falling in love with daily movement. I was born in Los Angeles and moved to London for four years to go to fashion school. It was in London that I became educated about health and fitness and began cooking new healthy recipes and started to run and get to know my new city on foot.

After moving back to LA, where eating healthy and exercising was ingrained into the culture, I immersed myself even more into health and wellness while starting my career in fashion. While working for a fashion company for about four years and learning the in’s and out’s of running a company, I had the idea of Coed during a spin class.

I was unhappy with the expensive leggings that were slipping down my body during class and had the initial thought that I could create a well-made pair of leggings that weren’t as expensive. Around the same time, I told my fiance about my idea, and he told me that he had been feeling like there was a complete lack of options for men in the activewear space.

From there, I began taking steps that two years later eventually resulted in the launch of Coed– a men’s and women’s activewear line all made in Los Angeles.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There have of course been many obstacles and challenges. I had a full-time job for the first two years of launching the business. It was very difficult to be in two completely different head spaces at all hours of the day and find the time to go to the factories, source fabric, build the website, and ultimately launch the brand and get the word out with both limited time and financial resources.

My love for the product, vision for where I want to take the brand, goal for helping others feel good while they take care of their bodies, and ambition to create the lifestyle that I want is what has kept me going through every moment of doubt, lack of motivation and uncertainty.

Please tell us about Coed.
Coed is a men’s and women’s activewear line all made in Los Angeles with fabrics containing SPF. We make clothes that really make you feel good while you’re moving and taking care of your body. All of our products are under $100 and made with high-quality technical fabrics.

We’re known for our basics in neutral colors like our Highline Leggings for $75 that hug your curves in all the right ways and hold you in beautifully, and our Bonita Crop for $45 that is a cross between a sports bra and crop top, which has super flattering wide straps and a built-in bra.

For men, we’re known for our Starter Set, which is the Highland Tee and Wade shorts bundled together for $80. It’s the softest, coziest tee that’s both sweat-wicking and made with UV protected fabric. The Wade Shorts are a universal short that can take any guy from long distance running to the courts and everything in between.

Do you look back particularly fondly on any memories from childhood?
My favorite memories always include traveling. My parents are passionate travelers and always made exploration a top priority in our family. One of my all time favorite trips was when my parents, my brother and I went to Nepal and Thailand for a month when I was eight years old.

We trekked through the Himalayan mountain range, rode horseback, hiked for days, rode elephants, swam in waterfalls and immersed ourselves into a beautiful new culture, so different from what I was used to.

Pricing:

  • All of our products are under $100

Contact Info:

Image Credit:
Steven Hickey, Tamara King, Ashley Streff

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