Image Credit: Mario Barberio
H/MU: Michelle Vanderhule
Today we’d like to introduce you to Julia Perry.
Julia, can you briefly walk us through your story – how you started and how you got to where you are today.
From as early on as I can remember, I was drawn to fashion, style, and design. I loved playing with color combinations and creative expression. My career in the fashion industry began during my studies at University of Southern California, where I double majored in Marketing and Art History. That’s when I interned in the fashion department of the prestigious LA Style Magazine. It was an incredible learning experience that changed my focus from interior design to a career in fashion.
It wasn’t too long after this that I started styling photo shoots myself and quickly built up my own portfolio and clientele. This led to my first of several agents and fashion editor positions. I’ve since gone on to collaborate with some of the top photographers in the industry focusing on fashion, celebrity, lifestyle, and advertising. My work has appeared on the pages of Nylon, Glamour, Details, Maxim, InStyle, Vanity Fair, Vogue, Shape, Oxygen as well as countless other magazines big and small. Last year, I was interviewed for an article on styling tips in Town & Country. Over the years, I’ve dressed Drew Barrymore, Kate Hudson, Christine Baranski, Ajiona Alexus, Gary Oldman, Mya, and Perry Farrell, to name a few. I’ve also worked many years as a prop stylist, often styling the props and location as well as the wardrobe. I still enjoy set dressing and prop styling.
Besides being a freelance fashion stylist, I am also the fashion director for the Los Angeles based Runway Magazine, which just celebrated its 10th Anniversary. I produce and style the beauty and fashion editorials, celebrity covers and/or entertainment interviews for this quarterly digital publication. Runway is based at For The Stars Fashion House and together they will be opening a photo studio at the showroom later this year.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
If there’s one thing in life that I’ve learned, it’s that it isn’t going to be a smooth road and to expect that there will be unforeseen ups and downs with twists and turns along the way. What matters most is that you keep moving forward and don’t let these obstacles or challenges stop you. It’s all part of the journey.
Being a stylist and a fashion director is kind of like a real-life balancing act, with lots of different moving parts that you constantly have to juggle. As issues come up, I have to act quickly to find the best solution. Being an experienced problem solver has served me well over the years, but I always do so from a place of integrity and respect.
Alright – so let’s talk business. Tell us about Julia Perry Style – what should we know?
Based in Los Angeles, I am a fashion stylist and creative director with expertise in producing and styling magazine covers, beauty and fashion editorials, celebrity interviews, red carpet appearances, music videos and tours, advertising campaigns, commercials, active lifestyle, and hair & fashion shows. In addition, I’ve worked on corporate, television, film and web series projects.
Whether it be a red carpet appearance, a celebrity magazine cover, a high fashion editorial or even a fitness feature, I always am looking for the best looks to bring my vision to life for the project that I am working on. That includes having something custom made if that’s what’s best. At the end of the day, what matters most is that I have made my client look and feel their best and represented their brand authentically. It’s a beautiful and magical feeling to be a part of inspiring someone to be their best because they feel good about themselves and how they look.
My strong work ethic and artistic eye are part of who I am as a person and as a stylist. I’m easy going, consistent, and a team player. I’m known to bring plenty of amazing options and tend to go above and beyond my client’s needs and expectations. One of the things that I am most proud of is the fact that I have been doing what I love for over 20 years and I am still excited and passionate about it. I am constantly updating myself and everything around me, including my website, resources, and ideas. It’s important to me that I can offer my clients and future clients the best of the best – my experience combined with a consistent on brand, fresh approach and fulfilled vision each time.
What were you like growing up? Personality wise, interest wise, etc.
Growing up here in Los Angeles, I would have to say that I was a good kid interested in art, fashion, music, photography, dancing, and reading. During my free time, you would find me drawing or painting, taking photos, reading a book or flipping through fashion magazines, listening to music or hanging out with my friends.
My parents raised me to be kind, genuine, and confident, to work hard and to help others. I’d say that I hold these values still to this day. One thing that my dad instilled in me was that I shouldn’t let anyone tell me I have to do something or that I can’t do something simply because I was a girl. My mom loved to sew and was constantly making things for me when I was little. She remembers my excitement in selecting the fabric and notions and deciding on the direction/design details of whatever she was making. We enjoyed the creative process together and it really had a significant influence on me. I am truly grateful to my parents for the foundation of unconditional love and support.
In high school, I took a fashion design class and loved it. I wore uniforms in school and at this time, like most kids, I began to express my individual style through what I wore when I wasn’t in school. I was greatly influenced by style, music, and pop culture. I haunted thrift stores on Melrose, in North Hollywood, Venice and throughout LA looking for key, fun vintage pieces to pair together. It’s something I still enjoy doing today and am always on the search for unique treasures.
- Website: www.juliaperrystyle.com
- Phone: 310 599 0099
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/juliaperrystyle/
- Facebook: https://www.facebook.com/Julia-Perry-Style-636018049817895/
- Twitter: https://twitter.com/juliaperrystyle
- Other: https://www.pinterest.com/jperry0713/