Today we’d like to introduce you to Judy Wang.
Judy, can you briefly walk us through your story – how you started and how you got to where you are today.
I met the founder of Fourth Period, D’Ana Smith at USC. We were both in the Master’s program for Strategic Public Relations at USC. After we graduated, I was applying for jobs while D’Ana was focusing on Fourth Period. I finally got a full-time internship offer at a public relations agency and worked there for a few months hoping that it would eventually transition into a full-time job. Unfortunately, that did not happen. I was back to apply for jobs. But during that time, D’Ana just received the news that Fourth Period will be debuting at LAFW in March and was looking for additional assistance in PR as well as fashion show prep. I offered to help till she was done doing the show but after working with D’Ana, I became very passionate about the company as well and really enjoyed working with her. Now D’Ana handles designing new merchandise for the company and looks for celebrities, athletes or stylists she wants to build a relationship with while I look for any opportunities to pitch the brand to whether it is to a media outlet or a fashion PR showroom to display our merchandise.
Has it been a smooth road?
Working at a startup company has its own challenges. When LAFW got canceled last minute, we had to rethink our next steps and where to focus our energy. We shifted our focus on making new products as well as focusing more on pitching our company to journalists who work in the streetwear/fashion industry. When COVID hit, we came up with a system that would allow us to continue to deliver/gift our products to our customers at a timely matter. Right now, we are working on getting more brand awareness in the streetwear/fashion industry.
So, as you know, we’re impressed with Fourth Period – tell our readers more, for example what you’re most proud of and what sets you apart from others.
Fourth Period is a black-female owned streetwear brand that is based in Los Angeles. We are built on the idea that while formal education as one of the many skills that form the foundation of individuals’ unique life paths…it is also just one piece of the never-ending, constantly evolving, puzzle that makes up an individual’s self-identity and success. With this in mind, Fourth Period has distinguished itself from others in such that this is truly a brand for everyone. D’Ana founded this brand with the purpose that the brand be accessible to all – as it is both size-inclusive and unisex – but furthermore, the brand sets itself apart by maintaining the understanding among those who try to forge their own path. We are known for our one of the kind sweatshirts, sweatpants, and t-shirts that have inspiring messages such as “Most Likely To Be The Shit” or “I Come From a History of Hustle” on them. We wanted to create these clothes so when people where them, they feel confident to chase their dreams and be the shit!
Let’s touch on your thoughts about our city – what do you like the most and least?
I love the weather in LA and how you can meet people from so many different industry just by chatting with at a bar, club, or even waiting in line at a restaurant. I lived in Shanghai for half my life so I’m used to using the subway to get to places. But for LA, since I do not have a car and public transportation over here isn’t that great, I would say that I do not like how a lot of places are very spread apart from each other so you really need a car to get to places.
- Sweaters are $51
- T-shirts are $30
- Sweatpants are $50-60