To Top

Meet JROC Craig and Ryan Labbe of Clique Hospitality

Today we’d like to introduce you to JROC Craig and Ryan Labbe.

JROC and Ryan, please share your story with us. How did you get to where you are today?
The both of us have worked in various positions in nightlife for over ten years, starting at the bottom and making it all the way to the top of the nightlife business.

Ryan on the east coast and JROC on the west coast. When we formed our partnership, we had mutual respect for our accomplishments and similar goals and mindset for our future. We complement each other well.

We have different strengths and ways in which we do things, but at the end of the day, we get the job done.

Has it been a smooth road?
Starting any business isn’t easy, and we have had some trial and error for sure. Our first brick and mortar project was a restaurant bar off the strip in which we invested our own money into. Going through the entire process from concept to finish, we learned a lot of what to do and what not to do.

The concept was strong, the team was strong, and the location seemed to be a winner. In the end, some mistakes were made and had to call it quits after a year and a half. Some of these mistakes were in our control, some out of our control. It was a lesson learned, and the failure only pushed our growth.

So let’s switch gears a bit and go into the Clique Hospitality story. Tell us more about the business.
We are a hospitality management company, owning and operating multiple venues in various states. With each project, we manage everything from top to bottom.

From design, marketing, operations, strategy, hiring/firing, and VIP services–we do it all.

We’ve been focusing on smaller venues and creating unique spaces that are about the people in the room and the experience that comes with it.

Our current main focus is on our spots in San Diego–Lionfish, Oxford Social Club, The Pool House, and In Vegas–Apex Social Club and Camden Cocktail Lounge at Palms Casino Resort and Clique Bar & Lounge at The Cosmopolitan.

How do you think the industry will change over the next decade?
Our partner Andy Masi has definitely mentored the both of us and was the first one to fully believe in our abilities. Together we have opened multiple venues and have no signs of slowing down.

Along the way, we have been lucky to have such amazing support and relationships with other nightlife moguls such as Andrew Sasson, Jesse Waits, Jason Strauss, Alex Cordova, Sean Christie, and more. All these operators have done amazing things in the nightlife industry, and we have learned a thing or two from each of them.

Contact Info:

 Image Credit:
Clique Hospitality

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • #GirlBoss: redefining what a boss looks like

    Too many of us grew up only seeing one kind of boss or leader in the media. The lack of representation...

    VoyageLA StaffJanuary 16, 2019
  • LA’s Most Inspiring Stories

    Every neighborhood in LA has its own vibe, style, culture and history, but what consistently amazes us is not what differentiates...

    VoyageLA StaffJanuary 15, 2019
  • The Thought-Provokers: Celebrating Artists & Creatives

    LA has always had an artistic soul.  The culture and heritage of our city, like most great cities, owes a tremendous...

    VoyageLA StaffJanuary 14, 2019
  • The Trailblazers: Rewriting the Narrative

    The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us...

    VoyageLA StaffJanuary 14, 2019
  • Portraits of Love

    Love is the most powerful force in the world. It uplifts, inspires, gives strength, spreads happiness and keeps us going. We’ve...

    VoyageLA StaffJanuary 8, 2019
  • Makeover Monday’s: local beauty inspo that blew us away

    New week, new look.  Here’s some inspiration from some of LA’s most gifted beauty professionals. View this post on Instagram Glow...

    VoyageLA StaffJanuary 7, 2019
  • Flashes & Strokes: a Tale of Two Mediums

    The digital and traditional arts are thriving in LA. From newer, technology based media like photography and digital art to more...

    VoyageLA StaffJanuary 3, 2019
  • The Influencers

    VoyageLA owes a huge debt to the incredible local community of influencers – from fashion bloggers to foodies – who put...

    VoyageLA StaffJanuary 3, 2019
  • #LACreatives: the local artists who inspire us

    Through a mix of mediums, formats and perspectives local artists illuminate the unknown, color the previously black-and-white and add depth to...

    VoyageLA StaffJanuary 2, 2019