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Meet Jourdan Elie of Jou.Designs in South LA

Today we’d like to introduce you to Jourdan Elie.

Jourdan, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
The idea behind Jou.Designs began after receiving my Bachelors degree in Architecture. Where we have ended up thus far began once founder Jourdan Elie understood the importance of speaking light/life into one’s self and dreams. Understanding the importance of who you are and what your mission here on earth is heightened the mission/journey in pursuing Jou.Designs. As a mission to introduce my individual talents and new knowledge learned throughout school, sharing that information became the focal point.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Architecture has its many ups and downs, you will never know everything. One of our mottos is “Focus on what one does not know so that one can forever progress”. There is no such thing as knowing everything and once that had been understood, more opportunities began to present themselves. A personal struggle that took a while to overcome had been appreciating that exact sentiment while doing so the work and knowledge that I possess became more pertinent in sharing it to those unaware.

I had to understand/accept that growing up where I did in South Central LA architecture wasn’t a commonly suggested or talked about career. It’s very underrepresented. In fact, being an African American Women pursuing this field of work is already scant to say the least.

Being that a Black Female with a Bachelors degree and pursuit in becoming an Architect is uncommon where I’m from, motivated me even more.

I am forever reminded by those who support me that what I do inspires them. Allows them to think past the stereotypical shackles placed upon them and that’s all the motivation I needed to keep pushing. My supporters influence me to steadfast this course that has been designated for me. I will continue to grow, Jou.Designs will continue to grow.

We’d love to hear more about your business.
Driven by Architecture, Jou.Designs is a full-service Architectural Design based organization. Specializing in producing Residential Projects, Redefined Spaces, and Architectural Visuals

1: Drafted works for Remodeling, New Construction, Additions.
2: Architectural Visuals – 2D-3D renderings,

We pride ourselves on inspiring others to pursue their dreams, to take on challenges unbeknownst to one’s actual capabilities. We believe having a goal-driven team, who have knowledge of commonly-used concepts, practices, and procedures within the Architecture profession; understanding client relations and demands of a realistic design representation of projects. We believe teamwork not only plays a key role in making a design become successful but also helps make the most of each individual’s talents.

The beauty of architecture is that it doesn’t consist of just one thing. We are inspired by culture, materiality, higher consciousness (philosophies). This design perspective allows the creation of unique spaces that combines the old and new; to create pleasing environments that are suitable and match the client’s needs, ensuring the vision one perceives is achieved.

Is our city a good place to do what you do?
Although there’s always a misconception of those from LA yet, I love that my city breeds hustlers cultivate amazing creatives and provides experiences that fuel the hunger in you. The opportunities are limitless, and the grind never stops. LA can be very tough but everyday you show up and show it what you’ve got.

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