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Meet Joss Bacalla of Seek Minimal in West Hollywood

Today we’d like to introduce you to Joss Bacalla.

Thanks for sharing your story with us Joss. So, let’s start at the beginning, and we can move on from there.
I’ve been working in the Entertainment Industry for the past eight years and have always pursued my own projects; whether it be blogs or YouTube channels. In the past year, I’ve been itching to start something that’s my own but didn’t know exactly what – there was nothing I was passionate enough about.

The idea for Seek Minimal started when I moved in with my boyfriend and wanted to redecorate our home. I was looking for linen bed sheets specifically and soon learned about the concept of sustainable luxury and slow fashion.

From there, I went on a deep-dive to learn about other brands that share the same ethos and thought – wouldn’t it be incredible if there was a place to go to and learn about the people behind these companies?

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Seek Minimal has launched fairly quickly, and our first two months live has (so far) been a smooth road. We’re growing at a good rate, and I’ve been so fortunate to collaborate with incredible brands in a short amount of time and meet the people I have.

Right now, the focus is to continue to grow.

We’d love to hear more about what you do.
Seek Minimal is a place to find creators, designers, and experts for your wants and give you an up-close and personal look at the people behind the brands we love. We’re passionate about discovering companies who share an ethos on sustainability and wellness. It isn’t about finding eco-friendly products with a high-end image but finding a luxury product with ethical values.

Everyone wants to save the planet, but doesn’t know how to take that initiative; why not channel our purchasing powers towards buying sustainable goods and doing the least amount of harm? We believe in supporting handmade, natural and organic products, and passionate entrepreneurs.

We want to shine a light on the people who care about the earth, what we put in our home, what we put on our skin, and what we put in our bodies. Ultimately, our goal is to share what we care about to help you lead an open-minded, happier, and more stylish life.

What were you like growing up?
I won our school’s first ever ‘Spirit Award’ in Grade Eight, grew up doing musicals and dance competitions, and always dreamed of leaving my hometown. On the other hand, I was the type of kid who you’d find at home on a Friday night binge-watching Three’s Company or Julie Andrews movies and eating a full box of Oreos, instead of going out with friends. Nothing has changed.

Contact Info:

Image Credit:
Main photo: Olivia Lopez
Joss Bacalla

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