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Meet Josephine Atluri

Today we’d like to introduce you to Josephine Atluri.

Josephine, can you briefly walk us through your story – how you started and how you got to where you are today.
Mine was far from a conventional path. It started off in the traditional sense – I graduated with a Bachelors of Arts in Public Policy from the University of Chicago and took a job as a management consultant at Ernst and Young, LLP. I worked as a consultant for a couple of years and then decided to take a hiatus from the business world to pursue my passion for cooking.

I earned an Associate’s degree from the esteemed Culinary Institute of Art in New York where I spent two glorious years studying classical French cooking. After graduation, I worked as a catering manager in Cambridge, MA at a fantastic gourmet shop. I then combined my consulting background with my catering, and special events experience to start an event planning business – Esenjay Events, Inc. My business partner and I successfully ran the business for more than five years then took a break in my career to raise my five children. Yes, you heard me correctly, five kids!

After spending several years focused on the upbringing of my brood, I returned to the workforce and joined a burgeoning fitness company in Boston. Throughout life, I have always been passionate about health and wellness. An avid exercise enthusiast since high school, I incorporated fitness into my life both in daily workouts and in various running and obstacle races. Thus, I combined my passion for fitness and my strength in organizational management to lead the fitness company’s business development and operations initiatives.

In 2019, I continue on my quest to help people with their well-being. My main focus this year, however, is on writing a book about my journey creating a modern-day family through adoption, IVF, and surrogacy. My goal is to help people understand the different paths towards bringing a child into your family and how each path comes with its own ups and downs.

In addition, I remain active in the health and wellness scene in Los Angeles by curating such events for The XX Project, a network of top female leaders across all industries coming together to empower one another in their careers and in life. Plus, I am deepening my understanding of meditation by participating in a teacher training course at Unplug Meditation in Los Angeles with Davidji and Suze Yalof Schwartz.

I am a hard working and driven woman dedicated to helping others in any way but most especially in the areas of health, wellness, and family planning. I am always open to collaborations, discussions, and consulting in these areas.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has definitely not been a smooth road. My path towards creating my family was a long and difficult struggle which is what I am chronicling in the book I am writing this year.

We spent several years undergoing unsuccessful IVF treatments, and when we finally did get pregnant with twins, we lost them at 17 weeks. After dealing with such a tremendous and heartbreaking loss, we pivoted and proceeded with international adoption. We brought home a beautiful baby boy and then decided to try IVF again.

This time around we took as many precautions as possible and became pregnant again with twins. It was an arduous and nerve-wracking experience, but in the end, we added boy/girl twins to our family. Many years later we worked with a surrogate to help us with the birth of #s four and five – both boys. My hope is to share the three paths to bringing a child home into your family and how each path comes with its own ups and downs.

As women pursue their careers and prolong their family plans until later, fertility issues have become more prevalent. Thus, I want my book to help people understand their options from someone who has been through the three diverse paths. To read an article I wrote about my struggle with loss, please go on my website: www.jatluri.com

The story doesn’t end with having the kids as there is still the issue of weaving my career, my hopes, and dreams into my life. I’ve always felt compelled to help people in any way possible which is why I was so drawn to the Boston based fitness company where I worked for a couple of years and now to this book project. To say it is difficult to balance life, work, and five kids would be an understatement.

There are a lot of struggles and stress that come with trying to have it all. I am constantly working on how to be present and optimize my time. My hope is that my meditation course will also help me live in the now and appreciate life.

We’d love to hear more about what you do.
In addition to writing my book, I am available for consulting services for health and wellness companies and for coordination of health and wellness events. My background in management consulting, catering, event planning, and business development and operations makes me very well versed in all areas of helping a business get to that next level.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My biggest supporters would have to be my husband, kids, and my close friends. When I’d have really hard days and felt like giving up, they were the ones to give me the energy to persevere by giving me a pep talk or sometimes just a long hug.

It’s important to have a strong support structure to help you in times of need and to remind you of your potential and your passion. There aren’t enough thank yous to give to all of them to show my sincere gratitude.

Contact Info:

  • Website: www.jatluri.com
  • Email: jo@jatluri.com
  • Instagram: @josephineratluri

Image Credit:
Daniel Aaron Sprague, Roberto Matteo, David Herschorn, Gooch Too Photography

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