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Meet Joseph Mendoza of Joeys Point Of View in Long Beach

Today we’d like to introduce you to Joseph Mendoza.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
It all started in my youth I was always passionate about photography I would use my Razor to take photos of everything but growing in not so pleasant areas I always felt the need to hide self-expression, to hide my artistic side. I had to wait, or so at least I thought…

That being said, it wasn’t until I was in my early 20’s I finally picked up my first camera in 2013 it was a Canon T3i (wish I was getting paid to say that) haha. I won it in a pool game actually, and from that moment it changed my life.

I was huge gear head growing up so when I got my camera I automatically fell into the car scene which was fun for a while. A few months later, I found myself traveling across the United States for work, so I shot a bunch of landscape, when I came back to California, I slowly started getting into shooting portraiture. I took a break from 2014 to 2015 then I felt empty without it, so I came back. I shot everything from babies to senior citizens.

Parties to big events then ended up shooting for a few companies from San Francisco to San Diego that paved a path to shooting more experienced models and working alongside brands I found myself freelancing for. That changed my life, my style, and my dreams I thought I wanted something different for myself. But photography is my world!

Everything I do is always with passion. I found fashion February 2018 I’ve pushed hard to learn and grow in the industry with agencies and creative individuals. I finally landed my first international fashion publication in November 2018. This is all just the beginning, and I can’t wait to see what is yet to come.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Smooth? Not at all. I’m self-taught so it was a struggle from the beginning. I’ve had my gear stolen from me. I’ve had companies use me because I wasn’t knowledgeable. I’ve lost friends and business opportunities due to others taking it from underneath me. I’ve become very isolated and selective to who I give my time to. It hasn’t always been difficult I’m an easy learner and when I put my head into something I tend to go deep into that rabbit hole.

I thought I could do it all alone at first and boy was I wrong haha. So I started going to events to these underground photo meetups where fire and smoke came to play people in costumes, self-expression like I’ve never seen it was so inspiring. I found other events along the way and everything I shot from start to finish over the past three years has been helpful to my growth. I had to teach myself how to edit.

How to use the flash and how the lighting was so effective good thing YouTube is around but even better I’m grateful for the people I met networking. In this industry, I found people who want to help you or use you, but to every good, there’s a bad you can’t let it destroy you. Learn and move on. I tell myself every day if I learn something new today I’ve accomplished something

Alright – so let’s talk business. Tell us about Joeys Point Of View – what should we know?
I’m an aspiring Fashion Editorial photographer. Specializing in high fashion and portraiture. I work with a lot of upcoming fashion models in the industry. I’m getting into more commercial photography as well as branching off into some other similar styles I want to add to my experience.

Right now, I would say I’m known for my fashion photos. My proudest moment was getting an 11-page spread in an international fashion magazine from Sicily. The thing that sets me apart from others is my skill set. I plan from head to toe. I work alongside my team I have an HMUA (hair and make up artist) and a Stylist that offer services to Agencies and other companies for the best images possible.

We plan mood boards, HMUA boards, wardrobe we sit down and look at what’s hot at the moment and deliver it with our own twist. I feel I have a unique angle and eye when it comes to my photos and that’s what people want. Something to stand out. To deliver to look unique.

Is there a characteristic or quality that you feel is essential to success?
I’m understanding, loyal, dependable, and trustworthy. I work from the heart, and it shows in the way I talk the way I plan and my actions when it comes to working with people I tend to care so much about everything and everyone it makes for a better session and better photos when everyone is happy and having a great time.

Contact Info:

Image Credit:
Hector Landeros, Merideth Vancuyk

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Joseph Mendoza

    January 15, 2019 at 18:05

    thank you all so much for the opportunity and the love!

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