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Meet Joseph Luca

Today we’d like to introduce you to Joseph Luca.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
I started playing bass at 12-years-old and became heavily influenced by legacy acts such as Prince, Stevie Wonder, Jeff Buckley, and Sly and The Family Stone. Over time, I picked up many other instruments (piano, guitar, singing, and misc. music production skills) that eventually led to songwriting. I graduated from the Los Angeles Recording School and later studied music at Cal Arts in Valencia, CA. It wasn’t until I truly felt the need to express my life story (through song) that I really harnessed all of these skills into one place (narrative).

My songwriting process can be simply described as follows: I access an emotion inside of myself, and use everything I’ve learned musically to best pull-out that emotion, and make sense of it in the form of a well-structured pop song. I love pop music and see it as the strongest medium to present a progressive message to the world. You could say the things I choose to sing about are alternative to the mainstream, while the songs themselves follow a traditional pop format which would put me in a Pop Alt. lane.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
In the form of art, the pursuit of truth is never a smooth road, and I wouldn’t have it any other way. My job as an artist is to express and share my raw, human experience in hopes to make other people feel less alone. The ultimate challenge is confronting my own truth, ensuring I am honest in everything I do. With all of these challenges in mind, the music always works itself out. As of late, the music industry has not catered to substantial depth; with that comes its own set of challenges. However, the ‘looming corporate resistance’ always forced me to become more honest with my work. I wouldn’t have it any other way.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
My business is built around likeness and how I choose to present myself to an audience. I write songs that reflect my experience as a human being and present them as a product for the soul. I am the creator, salesman, brand, and messenger for all things Joseph Luca. It’s a fascinating and existential business – the ultimate goal for the consumer is liberation. Truly, the only thing that can set anyone artist apart from the next is their story and how it’s presented. I’m most proud of the fact that I can serve a greater purpose by utilizing my own story as a pool of inspiration.

Has luck played a meaningful role in your life and business?
Luck is necessary for all business that is – unfortunately – out of anyone’s control. All we can control is how we show up to create our own luck, and allow it to find its way in. Good luck is a blessing and a reminder that I’ve showed-up for my business. Bad luck is a simple reminder that I’m not working hard enough. When you bask in the glory of good luck, you lose sight of the efforts taken for luck to come your way (in the first place). When you sulk in self-pity (bad luck), you’re doing yourself a disservice by never getting back on the right path. It’s all about balancing on the tightrope of luck, and not letting anyone way sway your efforts.

Contact Info:

Image Credit:
Photography by Johnathan Bar, Michael Zanger

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