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Meet Jose Pinedo of Tequila & Spirits Magazine

Today we’d like to introduce you to Jose Pinedo. We’re always thrilled to see independent, non-corporate media outlets thriving – if you haven’t has a chance, be sure to check out Tequila & Spirits Magazine.

Hi Jose, we’d love for you to start by introducing yourself.
Tequila & Spirits Magazine is a result of my passion for tequila. I developed a consulting services business that provided me with the opportunity to work with various spirits brands and visit many distilleries, breweries, and vineyards. I enjoy sharing my experiences and the art of making tequila and other spirits with friends and family.

For several years, the idea of publishing a magazine was in the works and only about five years ago did it become a reality. I told my wife, “I’m going to publish a magazine about tequila and spirits.” I remember calling my brother Simon around 4:00 a.m. to break the news and invite him to collaborate. He is a good story teller and a great writer; after a few cups of coffee, he was sold on the project and asked, “When do I start?”

Tequila & Spirits Magazine was born to connect brands with fans; we increase the possibilities for fans to learn more about their favorite brand while at the same time helping the brands expose their name.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Totally not a smooth road, as a new emerging magazine there are many challenges. The biggest challenge is depending on advertising for revenue. Also, when you are the new kid on the block, you must work twice as hard for an unlimited amount of hours. And, of course, you have to keep up with new technology constantly.

Thanks for sharing that. So, maybe next you can tell us a bit more about your magazine?
Tequila & Spirits Magazine is published bimonthly, with multi-platform categories that include a digital magazine, website, e-newsletter, blog, social media, special events and Tequila & Spirits Magazine Tasting Awards.

Tequila & Spirits readers are active, culturally minded people who enjoy drinking, dining, traveling, sports, vehicles, technology and entertaining. They appreciate quality articles that motivate the consumption of specialty beverages, from tequila, beer, wine and spirits to coffee. They look to Tequila & Spirits to find out what’s new in the world of beverages, what to buy, where to go and how to make and enjoy drinks at home. At the same time, they want to be entertained. So while they read about how to make the perfect margarita, they’ll enjoy thoughtful stories about the people, places, cultures and flavors that shape the realm of drinks.

Is there a quality that you most attribute to your success?
Using technology to our advantage, the magazine is available on digital platforms. This allows instant access to subscribers from 60 + countries worldwide. The digital magazine provides a better user experience with highly engaging images, audio, and on-page videos, web links, shop-now buttons, and many other interactive elements.
Subscription to Tequila & Spirits Magazine is completely free!

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Tequila & Spirits Magazine

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