Today we’d like to introduce you to Jörg Wallrabe.
Thanks for sharing your story with us Jörg. So, let’s start at the beginning and we can move on from there.
After 25 years in New York City and a long career in fashion, I needed a change and had visited family in Los Angeles … and loved it initially. I moved to LA without a job and I would take a year to see if I really would enjoy the city. I did not in the beginning, but, after a while, Los Angeles revealed itself and I grew to love it. I started looking for a job and even though I had a noted career in fashion and later in PR I could not find one, because I did not have experience in entertainment [the area I really wanted a career] – back in 2004 the industry was very different – not like it is now. While people thought I would be great, they did not want to take the risk of hiring someone without entertainment history/track record – I knew all the right people, but I guess people were risk adverse. After a while, I decided to open a PR agency and the people I had interviewed with became my first clients. As a company, we produced events, handled traditional PR and partnership outreach – no social back then- and I had to go out of the house to use freelance in developing design assets and additional creatives. After a while, we took that in-house and became the creative agency we are today.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No – it was a struggle! Learning the backend of business was hard: the HR, taxes and generating start-up monies. Cash flow was problematic and in the beginning, we were dealing with clients that were also start-ups and, in turn, could not always pay their retainers. We were audited twice by the IRS – there were times I wanted to pack it in – it seemed so hard. I think understanding taxes and proper accounting was the hardest and then dealing with employees that were challenging in the beginning – I realize finding the right people is key for any business and in the beginning, it was difficult to do that – now we are established great people want to work here. Making mistakes along the way is part of the journey and the people that last are the people that can take it. There is the stress and the sleepless nights to consider – all the things that entrepreneurs relate too
BrandingIron Worldwide INC. aka BIW – what should we know? What do you guys do best? What sets you apart from the competition?
We are a creative company for the entertainment and lifestyle industries and handle the following:
Art Direction • Concept Development
Graphic Design • Multimedia • Illustration
Storyboarding • Photography
Environmental & Interior Renderings
Advertising • Marketing • Public Relations
Partnership & Alliance Facilitation
Copywriting • Database Development
Production & Management • Scheduling
Photo Shoots • Styling • Video Production
Casting • Runway • Sound Identity
Marketing • Content Development
Scheduling & Management • E-blasts
I am proud of our long-term relationships and as our clients move around in the business our client roster gets bigger – what sets us apart is how we support our clients and how quickly we are able to turn around work.
What moment in your career do you look back most fondly on?
Organizing and producing the 70th Anniversary of the Wizard of OZ – inviting top shoe designers to design an updated slipper – it was meant as a national promotion but was recognized worldwide
- Address: 8730 Santa Monica Boulevard Suite I, West Hollywood, CA 90069
- Website: www.brandingironworldwide.com
- Phone: 310 957 7575