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Meet Jordan Whelan of HONESTGANG

Today we’d like to introduce you to Jordan Whelan

Hi Jordan, we’d love for you to start by introducing yourself
Starting a label alone was always a dream of mine, finding likeminded individuals with a similar drive. We had a few hiccups at HONESTGANG with having to let go of a few artists who just simply could not keep up. Now, from R&B to southern rap, to Gengetone a Kenyan style of music used by our artists Sheddy Empire from Nairobi, we have a lot to offer in terms of music and diversity. From Oklahoma to New York to Canada and as before mentioned Kenya, our goal is to find artists worldwide and create an amazing catalogue! I self promote and and fund my own career As well as I teach my artists the reality of the industry by making them fund themselves But helping them by taking 0% of their royalties. A practice unheard of in the industry.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Nooooo. LOL, nothing worth it is ever easy. The man responsible for guiding me half of my life, thru not only my musical journey but teaching me just about everything, my brother/best friend passed away which was a huge hit on not only the label but my own sanity and motivation for the years to come. I still struggle with it….. And my members definitely feel that I’ve had to take a few weeks to myself on multiple occasions due to being hospitalized from the grief. Other struggles would be Covid Finding a way to manage, promote and continue for me and my artists was a huge struggle this year. We are still finding new ways to promote ourselves as much as we can

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Boasting a total of over 4 million streams in just 2 years, HONESTGANG is one of Canada’s fastest rising labels with talent from across the globe, spanning from Kenya to North America. Offering music in multiple languages and genres to keep things fresh !! No one delivers like the Honestgang

Do you have recommendations for books, apps, blogs, etc?
Well my wife is a writer for Medium, Buzzfeed and Vocal Creators, we help discover artists and push them in the right direction.


  • Nicki the great 600$
  • Jay Honest 2000$
  • Millinnial X 400$
  • Kvyybez 400$
  • Sheddy Empire 500$

Contact Info:

Image Credits:

All images taken by my wife @iamalaskagrey Images of Sheddy empire credit goes to them and The Nai Fest for the poster Medium article by my wife Alaska Grey @iamalaskagrey

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