Today we’d like to introduce you to Jordan Ferrer.
Hi Jordan, so excited to have you with us today. What can you tell us about your story?
For most of my life, I have cherished creativity. There’s just something about being able to invent new ways of seeing things that has always inspired me. I attribute the start of this passion to playing piano when I turned five years old. Music allowed me to share my interpretation of a piece and infuse it with my emotions.
My love for creativity grew even more when I became a photographer for my high school’s yearbook in 2007. This was where I learned how to take photos. I took portraits and covered sports, theatrical productions, proms, and graduation ceremonies. Just like with piano, I was able to convey a story; the only difference was that this tale was told within a rectangular frame.
What kickstarted Jordan Ferrer Photography was taking graduation portraits for my friends in 2015. My friends loved the photos I took of them, and I thought that this was a great way to use my talents and make extra money on the side. The graduation portrait work started with a few friends, and then word started to spread fast as my friends shared their favorite photos.
Since then, I’ve expanded my photography services to include personal brand photography, weddings, events and photobooth, headshots and portraits, and graduation, and I have served nearly 100 different clients over the past few years since opening my business. My experience and passion for this art has grown exponentially, and I strive to create something fresh and new for each of my clients. Nothing beats the feeling when my clients see their photos for the first time and are so happy with them that they share all their favorite photos with their friends and family.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Looking back over the past few years, it was relatively smooth; however, there were some ups and downs. The COVID-19 pandemic was tough on the business. Since photography relies heavily on being in-person with my clients, I barely had any shoots in 2020. The shoots I did have were mostly outdoors, and even then, most of those shoots had to be rescheduled until in-person gatherings were allowed.
Because of COVID, I pivoted my business to focus more on personal brand photography and headshots and portrait photography. With people taking their business online and virtual, their brand needed to be that much stronger and updating their headshots and social media pages became vital to securing new business. This helped keep my business afloat during that tough time. Thankfully, business is back and even better than before the pandemic!
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I specialize in several types of photography: personal brand, events and photobooth, weddings, graduation, and headshots/portraits. Most people come to me for photography coverage of their events, graduation portraits, and personal brand photography. I’m most proud of my personal brand photography.
Personal brand photography provides my clients with a set of photos that captures their brand’s story and conveys it in a meaningful way to their future customers and potential clients. It saves them time, gives them 2-3 months of professional quality photographs that they can use on their website, social media, magazines, etc., and it builds trust and integrity with their future customers.
When a client books with me, receiving high-quality photographs is a given. What sets me apart from others is my client-focused approach, expertise in all the services I offer, detailed planning sessions for each shoot, the amount of photos I give my clients, and quick turnaround times. I am focused on giving my clients exceptional customer service. Before each shoot, we review my client’s vision of what they want to create, discuss the shot list, choose apparel and props, and set a detailed agenda so the shoot is as efficient as possible. Since I’ve been doing photos for a while now, I also have the expertise to navigate any obstacles that come our way and provide my client’s guidance. For the final product, my clients receive ALL of the photos we take with standard edits (i.e., lighting, color, etc.), and I typically turn around their photos 2-3 weeks after the shoot. This helps my clients share their photos when the event is still fresh in everyone’s minds rather than months after.
Are there any important lessons you’ve learned that you can share with us?
The most important lesson I have learned along the way is that success takes time and hard work. Small steps over time turn into big achievements. I worked tirelessly to ensure my clients were more than satisfied with the photography services they received, and those efforts have paid off. It takes patience, but if you trust the process, the rewards will come.
- Personal Brand (8hrs): Starts at $749
- Event and Photobooth (4hrs): Starts at $499
- Headshots and Portraits (2hrs): Starts at $349
- Graduation (2hrs): Starts at $349
- Weddings (8hrs): Starts at $2,499
- Email: firstname.lastname@example.org
- Website: https://www.jferrerphoto.com/
- Instagram: https://www.instagram.com/jferrerphoto/
- Facebook: https://www.facebook.com/jferrerphoto
Jordan Ferrer Photography LLC