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Meet Jordan Butcher of J Alex Style in Inglewood

Today we’d like to introduce you to Jordan Butcher.

Jordan, can you briefly walk us through your story – how you started and how you got to where you are today.
For years I was interested in fashion and shopping was my favorite thing to do. After 2 years at The Art Institute of York Pennsylvania and 6 years at Nordstrom as a personal stylist and department manager I decided to pursue styling  in a full time capacity.

I launched J Alex Styling in 2013 starting with some customers I worked with at Nordstrom doing personal shopping and closet organization. In that same year I started working with local photographers for test editorial shoots for my then blog. In 2015 I booked my first freelance job with Underarmour as an assistant stylist in their e-commerce studio. From there it’s been a ride. Lol.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
To be honest it started off easy. When I was just styling what felt like for fun it was an escape, not something I got to do often, But the more I did it and the better my skill set got the more responsibility and sometime stress came to me.

My first two years as a full time stylist I was working in the same studio getting a steady paycheck to going freelance and having to find my own work, keep up with MY money, taxes and schedule. It’s liberating but at moments daunting. I’ve had the typical ebbs and flows but my biggest ebb may be styling in LA.

Moving to LA from Baltimore was a lot, but getting into the freelance scene out here has been a task within itself. When it comes to the freelance stylist pool (especially in e-commerce and marketing) the pond is small. Like any other business it’s all about who you know but on top of knowing the right producer or art director to land a job you need to have a broad SKILL SET. There’s so many different types of stylist and my time here has showed me how much more I need to learn to be the best stylist I can be. So I’m always open to different types of styling gigs whether it be product styling or food styling. I’m here to grow and perfect my craft.

Please tell us about J Alex Style.
I’m a full time wardrobe stylist and I primarily work on e-commerce and marketing content for different brand studios in LA. I really enjoy creating beautiful image as content for retailers and boutiques. It’s something about creating the “look” of a brands DNA I love.

I also enjoy selling designer and vintage clothing and have been doing so on platforms like Poshmark (@buyjordan) and Tradesy (@jalexstyle) for that last two years. I’ll be starting a online boutique this summer with all the cute pieces I have left over from shoots and pieces I find while I’m thrifting. Look out for that!

Do you look back particularly fondly on any memories from childhood?
My childhood was cute, Lol. As I’ve gotten older I see how my upbringing has shaped me as a woman and it’s a beautiful evolution.

I have a close relationship with my Grandmother, that’s my girl. She’s the person who taught me how to shop, when to shop for what, and how to get the best price (basically hagaling lol ). I know she’s a huge part of my foundation and passion for style. I’m thankful for that.

Baltimore truly made me who I am today but Los Angeles is shifting and reshaping my perspective of the world and myself. Let the ride continue…

Contact Info:

  • Website:
  • Phone: 443-682-5002
  • Email:
  • Instagram: jalexstyled_IT
  • Twitter: jalexstyled_it

Image Credit:
Pam Creative IG- @pamcreative

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