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Meet Jon Rannells of Jon Rannells Art in North East LA Highland Park

Today we’d like to introduce you to Jon Rannells.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My art originally emerged out of an urgent desire to get some more interesting art on our own walls. Years ago, we bought and renovated a house in East LA, After which I just couldn’t stand to hang back up our old, worn out, Ikea prints (no offense Ikea). Although I had zero training or experience, I thought that maybe I could create something more interesting with all the power tools I had acquired, along with the left over building materials from our renovation.

And such was the reaction by our friends and family to the crazy stuff I was making, that I thought I might just be on to something. There was also a real ‘coming home’ sense to doing something labor intensive with my hands. After years spent as an actor and then in dark editing rooms as an indie filmmaker, I found the process liberating. I really enjoyed being exhausted and covered in paint at the end of the day.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I doubt anyone who endures in a creative field has had a completely smooth road. It’s a huge privilege to get to push yourself creatively every day and I tend to think the cost of that privilege is having to really hustle to get your product out there.

I knew next to nothing about the art world and still have a ton to learn. All I knew was that my approach to the art had to be different and that I had to try every avenue possible to get my art out there. I just happened to luck out when six months into this grand experiment, after lots of cold emailing, one of LA’s top interior designers dropped by and promptly bought seven pieces. In that one day, I learned that it was at least possible to make my art a business.

It continues to be a tricky balance. I’m ambitious to a fault and am always trying to push myself and my art, but there are days when you just have to realize all someone wants is a piece that matches their couch, And that’s okay.

Please tell us about Jon Rannells Art.
To date, I’ve specialized in getting designers and stagers both in LA and across North America, pieces that will work for their clients. I think what sets me apart is the size I work in, which is mostly a large 4ft. x 4ft. and the variety of styles I can offer. I like to think that I can get people either a piece that will compliment the room or demand some attention, if that’s what they want, at a price that will fit their budget.

If you had to go back in time and start over, would you have done anything differently?
I don’t know that I would do all that much different. I feel truly lucky to have been taken seriously so quickly.

I will say like I’m sure every artist since the dawn of time would echo, I wish I was better at juggling the business side with the creative side. I find that one is usually neglected and that switching back and forth is difficult. But hopefully, I’ll get better at that with time and/or find a way to clone myself.

Contact Info:

  • Website: jonrannells.com
  • Phone: 323 327 3088
  • Email: jonrannellsart@gmail.com
  • Instagram: jon_rannells

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