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Meet Jon Bullinger of Koena-Bev in Downtown LA

Today we’d like to introduce you to Jon Bullinger.

Yéyo was born from a passion for discovery, and the need to create. Traversing the Highlands of Arandas, Jalisco, our founder Jon Bullinger came upon a family-run farm harvesting impeccable blue agave from their red clay soil and knew his journey would begin here. Hundreds of tequilas were crafted, tested, tasted, and scored. What followed was a committed march toward perfection in flavor, and the elusive balance of pepper, sweet, and spice. Yéyo is an intense dedication to trial, refinement, and ultimate drinkability – all in an effort to create tequila, as intended.

Above all else, we focus on the highest quality ingredients paired with a refined distilling process to achieve a tequila with a superior taste. It is this commitment that makes our product different than trendy spirits that come to make a big splash but don’t deliver in the glass.

The formula for Yéyo starts with care for the earth. We harvest only the best-aged agave plants from a single estate, free of pesticides, fertilizer and additives.

The magic is made when we slowly steamed the agave for 72 hours in traditional brick ovens to bring out exceptional flavor and sweetness. After fermenting for 200 hours with the sweet serenade of Spanish classical music to relax the juice, we double distill in copper still pots for a cleaner and crisper finish. What has evolved is a tequila made for tequila drinkers.

Smooth enough to sip, and a flavor profile strong enough to mix – Yéyo serves as a vivid and distinct base to pair and enjoy.

What’s not to love about crafting a delicious tequila that can be shared and enjoyed? We’re here for it all. Harvesting under the blazing Mexican sun. The wafting scents of roasting agave. The kinship with our family of growers and distillers in Arandas. The smile that lifts someone’s face as they discover and taste truly delicious 100% Blue Agave tequila for the first time. The sessions with mixologists who take our flavors and bring them to new frontiers through cocktails and pairings.

Please tell us more about your business:
Distilled from scratch our story began in 2018 in Portland Oregon, with Jon Bullinger the founder of Koena-Bev the company behind Yéyo. The brand was relaunched at the end of 2019 after not being available for sale for five years. Now Yéyo is back, with a new efficient team, from the Highlands of Jalisco to Downtown Los Angeles, our team is 100% remote with no physical office. For us Yéyo – is love, travel, family, experience, pursuit, and all the rest.

What moment in your career do you look back most fondly on?
Developing juice “Tequila” that thousands of customers love. Jon Bullinger invested many years of trial and error into the crafting of his silver tequila. Yéyo has passion and love in every drop. The amount of details that went into this brand and juice are represented in the finished product.


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Jon Bullinger

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