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Meet Joel Livengood of Butter in North Hollywood

Today we’d like to introduce you to Joel Livengood.

Joel, can you briefly walk us through your story – how you started and how you got to where you are today.
I fell in love with filmmaking in early high school. I developed this love through making home videos with friends on a small standard definition, hand-held camera. I knew I wanted to make movies someday, but also knew that my career wouldn’t take off if I remained in Indiana. I attended Huntington University in Indiana and graduated with a degree in Film Production in 2018. Through my degree, I had the opportunity to study in Los Angeles. I spent the last semester of my college career in LA and graduated in 2018. During my time in college, I became interested in cinematography and DP work. After graduation, my wife and I moved out to Los Angeles so that I could pursue my career in the film industry. I currently work for a film production company called Butter. I travel around shooting brand films for hotels, as well as edit major projects and specialize in motion graphics. We do documentary work, narrative films, and commercial films for brands all over the world.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road, though I have been very blessed in my path. Along the way, there have been many doubts and anxieties. Any sensible artist doubts oneself heavily and deals with imposter syndrome on all levels of ability, and I am certainly no exception. It is only by the encouragement of my friends and family that I have been able to deal with anxiety and doubt. It has never been easy financially either, but thanks to generosity of those around me, and great blessings, I have been able to overcome financial hardship both in college and in the midst of my short time in LA.

Alright – so let’s talk business. Tell us about Butter – what should we know?
Butter is a video agency that brings cinematic, Hollywood style content to brands. Our clients include Microsoft, Sierra Nevada Brewery, Loews Hotels, and Footwear News, just to name a few. We have worked with names such as Chris Hemsworth, Selena Gomez, Steph curry, Katy Perry and many more. We specialize in travel films, beauty brand films, and fashion. At Butter, we are proud of our ability to make incredible films. Plain and simple. What sets us apart from other production companies is that we start with story, every time. From the big projects to the small, there is no project that doesn’t have a story, and all else comes after. This philosophy helps us create films that allow brands to connect with their audience on a personal level.

Is there a characteristic or quality that you feel is essential to success?
The characteristic I attribute to the majority of my success in coming to Los Angeles and pursuing my dreams is my belief that you can do nothing if you don’t take risks. Taking risks is what brings the most joy for me personally, and if you are too afraid to take risks, you will miss out on something great. Above all though, my faith in God has brought me to where I am today. Every turn in my life whether it’s a blessing or a hardship has brought me to where I am, and every day I choose to be faithful, and this has never failed me.

Contact Info:

Image Credit:
Joel Livengood, Gaines Minton, Gary Wong

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