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Meet Joe Roberts and Jonny Tucker

Today we’d like to introduce you to Joe Roberts and Jonny Tucker.

Joe and Jonny, please share your story with us. How did you get to where you are today?
After years of working in retail we (Joe Roberts & Jonny Tucker) realized that the system was broken. Retail talent was underpaid, overworked, and lacked any flexibility. Meanwhile, brands were left feeling disappointed by an uninspired, unengaged talent pool. We realized that something had to change. It was out of that realization that POURED was born. In early 2017, the POURED App launched. Through this innovative tool, our carefully vetted freelance community has access to the best brands in fashion & beauty retail, set their own schedule, establish their own rate and pick up work when and where they want to. This system has produced a new wave of retail talent that are motivated, excited and dedicated to their work.

We only work with the best luxury & contemporary brands, including Celine, Gucci, Theory, Alice & Olivia, Zadig & Voltaire along with countless others, Brands love POURED because of their ability to access the top talent in retail on demand through the app, all with a peace of mind guarantee. Our solutions are flexible, from day to day shift needs, long term projects or pop-ups, to permanent hires. Ultimately, we love connecting premium people with premium opportunities.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The journey most definitely hasn’t been smooth or easy. It’s been a winding road with many changes in elevation. The one thing that stands out as a challenge is the ability for brands and freelancers to fully adopt an app as their workplace tool, both for brands to book shifts and for talent to accept said shifts. We initially thought the combination of the best talent and a powerful technology would be a no-brainer but it has taken us a lot of time, app updates, careful tweaking & training on both sides to gain the trust and influence that we now have. While an app can never completely replace the human touch-points of our incredible customer service, we’re proud to have developed the app into a product that is not only intuitive, but also fun to use!

We’d love to hear more about your business.
The POURED App is a tool for acquiring talented, hardworking freelancers, meant to be used by luxury fashion and beauty brands in Los Angeles, Orange County and New York Our mission is to provide a marketplace in which talented individuals can be matched with premium retail brands efficiently, affordably & without the traditional roadblocks that retailers and freelancers alike face.

We are most known for our truly exceptional freelance community, we work with some of the most talented sales associates, stylists, managers & beauty experts in the industry. Our talent is held to a high standard, one that they consistently exceed with their excellent customer service, cutting edge skills & endless ambition.

Our innovative technology is what sets us apart. The app puts control back in the freelancer’s hands. The first step in becoming a POURED freelancer is to create a curated profile. We assist freelancers in setting up a headshot, profile video and digital resume that showcases their best self. Once freelancers have a profile, they are able to set their own availability, choose what type of opportunities they’re interested in and set their own hourly rate. We believe that our freelance community should know their own worth, and we do everything we can to support them in that while opening doors to new, incredible opportunities.

What were you like growing up?
I (Jonny) was very active growing up and for that reason not the best student in a classroom setting. I loved competition and crossing boundaries. I was always the kid that said we should do this, only to look back now and say what was I thinking. That same spirit has translated into a lot of what has helped me professionally, but I’m a lot more conscious of decisions now than I remember being growing up.

I (Joe) grew up in a little town outside of Ft. Worth A community where eye contact and actions were the greatest attributes. Athletics and friendships filled most days. Many of those childhood friendships remain strong to this day. Growing up with little money cultivated a creative imagination. An imagination to build, to transfer ideals and journey past the street lights.


  • Freelancers can set their rate anywhere from $18-24/hour

Contact Info:

Image Credit:
Josh Franer

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