Today we’d like to introduce you to Joe Pham.
Hi Joe, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I had been working for a decade in the fashion industry in LA as a Creative Director for many big companies. After firsthand witness of how wasteful the industry that I love was, I had decided to forge ahead and create a new company that I can align with. I had always been a big thrift shopper throughout my life, it’s started when I was in high school till today. I would buy what others had throw away and reinvented it for myself to wear. After wearing a lot of my creations to Fashion events or friend’s parties, I would get special requests from friends and stranger to create new pieces for them to buy. At first, it was a bespoke side business that I was doing in my spare time until the pandemic hit and the company that I was working for many years had decided to laid-off 80% of its workforce. I was disgusted by what was happening and got disillusion by the whole situation that I decided to take matter into my own hand and persuade my passion in creating an ethical, sustainable brand. That’s how Earth4863 Brand was created.
The whole ideas behind Earth4863 was that I wanted to figure a way to recreate something new from something old, throw away. Wanted to create a new Earth that is more aware, more responsible to the waste that we are creating. I named my label Earth4863 because I wanted to create a new Earth, a better Earth. I believe that one man thrash is another man treasure. And that creation can come from any form of materials, old or new. My purpose was not to introduce more garments into this world but work with what already existed and expand from there. The whole goals for Earth4863 brand was how do we help to reduce waste, but create something new and desirable, but also be more ethical and sustainable in our approach. It’s important for me to support my community, everything we produce is handcrafted within a 5 miles radius to our studio in Frogtown, LA. A big proceed of our profit goes back to supporting local charities to help the homeless, especially the elderly homeless. We believe that everyone should be entitled to have a good life.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The journey, like every other journey had its obstacles and challenges, but that’s what makes it exciting. The big one that I had faced is bring knowledge and awareness to the consumers about sustainability. Not everyone understand or aware of what “upcycling” or “recycling” is. It’s still new to a lot of consumers. So my job as a brand is to educate the consumers as much as I can. Bring knowledge and how to so our consumers can live a more sustainable life. Hopefully, help them to be more conscious on their buying habits. It’s has been an exciting journey so far, I am just grateful that more and more people are interested in sustainability. It’s a great start for a brighter future.
Appreciate you sharing that. What else should we know about what you do?
Creativity has always dominated my life. I was told that I was born with a creative mind. From an early age, I would style myself for school. Creating new outfits by borrows clothings from my siblings. I would use old clothing that we would throw away and create new outfits for my sister Barbie. I am self-taught myself to sew, to make patterns, taking garments apart and re-sewed it back again to see how it was done. My home ec teachers was always in awe with what I can do and suggested that I go to fashion school after I graduate from high school. Art and Fashion has always been my two big love. To make extra money in high school, I would paint on t-shirt and sell it to my friends. I would altar clothing for friends, creating new looks from the clothing that they didn’t like. A small business was born and I was well known around my school as the “fashion guy”. That passion lead me to going to fashion school in LA and soon worked for a lot of big brands in LA and NY. I had always been proud of my natural abilities. Creativity run through my blood. I am so blessed to find my passion at an early age and still have the ability and the passion to still persuade it today.
What matters most to you?
Freedom to create is the most important thing to me. I like the ability to be creative, to release my passion and show the world what’s I can do. I love my creativity. It’s hard sometimes to express yourself when you work for a big corporation, but now that I am on my own, I can be as creative as I wanted without any limitation. That’s my dream job!
- Sweatshirt from $98 – $138
- Hoodie from $128 – $168
- Email: Earth4863@icloud.com
- Website: Earth4863.com
- Instagram: @Earth4863_brand
- Facebook: @Earth4863Brand
Jon Atwell @jon_atwell