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Meet Joe Lemon of Sales Culture in Pasadena

Today we’d like to introduce you to Joe Lemon.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
I fell in love with podcasting listening to The Combat Jack Show while in college working overnight cleaning AMC movie theaters.

The candid conversations about the music business and the wild stories shared by the host, Reggie Osse and guests about the hip-hop industry kept me thoroughly entertained throughout the night.

There’s something special about listening to people retell the most memorable moments in their lives and hearing authenticity in their voice from the tone fluctuations. Three years ago, I launched the Joe Lemon Experiment podcast to share daily business activities as traveled to meet with clients, bio-hacks and random conversations about my industry.

I quickly saw how effortlessly podcasting allowed me to lead with value by giving my clients a platform to talk about whatever is most important to them and connect with people from various backgrounds.

Has it been a smooth road?
Building a digital marketing agency is extremely competitive, especially with the barriers to entry are extremely low. In addition, podcasting is still a relatively young medium compared to traditional media avenues.

I’ve chosen to niche-down and focus on servicing challenger-brands looking for creative tactics to position their brand as a thought-leader, engage dream clients, or attract top talent to their company.

So let’s switch gears a bit and go into the Sales Culture story. Tell us more about the business.
Most business owners struggle to understand how podcasting impacts business.

We have developed a process to position challenger-brands as thought leaders and get awareness in their space with podcast-guesting, transform your employees into brand ambassadors, and/or deeply connect with ideal clients by leveraging the fastest growing medium, podcasting.

Our strategy utilizes podcast-guesting to drive awareness within your industry, developing an interview-based podcast to connect with your ideal clients, scale leadership messaging with an internal podcast that transforms employees into brand ambassadors and run targeted audio advertisements campaigns.

How do you think the industry will change over the next decade?
Last year over 550,000 podcasts were created and this year there are an estimated 700,000 new shows and counting…

U.S. Podcast ad revenues reached landmark $314 Million in 2017, Marking 86% Growth Year-Over-Year, According to IAB & PwC Research.

As people burn out from screen fatigue from watching their friends live their best lives on Instagram and tired of watching pre-roll YouTube ads, I believe the podcasting is perfectly positioned to allow people to return back one of the oldest forms of communication, narrative storytelling. The Advertisements of the future will be honest reviews of products seamlessly read by hosts on leading engaging conversations.

In addition, with the growth of smart speakers and Tech Giants such as Amazon, Google, and Spotify committed to improving the audio infrastructure and easier discoverability.

Over the next 5 to 10 years, I believe the humanization of robots will begin in the digital audio space and AI will help businesses capitalize on building niche communities and better serve their clients’ needs. For instance, I recently recorded an episode on how Amazon Alexa has added Samuel L. Jackson’s voice to the latest software updates.

As audio adoption continues, podcasting future is loud and positions for double-digit growth.


  • Anyone can start a podcast for FREE on Anchor. Our full service setup packages start at $2k

Contact Info:

Image Credit:
Joe Lemon, Real Value Exchange Host; Thomas Murphy, Audio Engineer; Partha Unnava, Guest; John Ferrera, Guest

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